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Marketing Associate

Marketing | New York, NY

Job Description

About Us:

Vook, the leading digital publisher and creator of the powerful Vook digital publishing platform, is looking to hire a Marketing Associate with strong communication skills for a cutting edge opportunity in a fast paced, start-up environment. We’ve spent the past two years creating a world-class, cloud-based eBook platform, working with the top media companies and publishers, producing 1,000 titles, and learning the ins and outs of the digital publishing industry. Our hundreds of engaged users are eager to jump into a conversation with Vook about digital books, publishing, and the world of electronic reading. If you want to kick start that discussion, you’re the right match for Vook.


The Marketing Associate will be responsible for communicating with Vook’s engaged community of eBook creators, promoting their titles, encouraging them to spread the word about Vook, and generally championing the Vook name and identity across the Internet. Strong written skills, a robust experience and love for social media, responsiveness, a grasp of social media metrics, an ability to write crisp and exciting copy, and knowledge of analytics are the skills you need to excel in this role. 


Duties include:

  • Maintain with passionate engagement and frequency the Vook social channels (Facebook, Twitter, Tumblr)
  • Plan and execute a content marketing strategy that helps self-published authors to succeed
  • Engaging with Vook users and encouraging their adoption and use of the product
  • Manage social media campaigns and day-to-day activities, including writing copy community-outreach efforts, promotions, etc.
  • Manage outbound Vook communication by posting on relevant blogs, responding to questions on Websites and seeding Vook related information where relevant
  • Become an advocate of the Company in social media spaces, engaging in dialogues and answering questions where appropriate
  • Develop and manage a blogger outreach program to share exciting news and opportunities with Vook
  • Track effort and return of Social Media initiatives against agreed upon benchmarks to determine success and maximize results
  • Regularly report back information from Social Community to the Product and Engineering team to help guide priorities
  • Keep track of trends in digital publishing and reading, making sure Vook is always up to the minute on developing news


Skills and Experience

  • Knowledge of social channels (Twitter, Facebook, Tumblr, etc.) and experience working in them
  • Excellent verbal and written skills
  • Ability to respond positively to feedback and editing
  • Some knowledge of HTML and CSS preferred but not required
  • Strong Web analytic skills, collecting, formatting, interpreting and analyzing data
  • Previous experience in social media
  • Work in digital publishing or digital content creation a plus  

Education & Qualifications


  • BS/BA is required, preferably in marketing
  • Great written and oral communication skills 
  • Consistently organized with attention to detail 
  • Willing to work under strict deadlines 
  • Microsoft Office Excel and PowerPoint skills