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Performance Marketing Lead

Marketing | San Francisco, CA | Full Time

Job Description

About Us

Plastiq empowers consumers and businesses to take charge of life’s expenses and to maximize their usage of credit cards to pay businesses everywhere cards are not accepted. Headquartered in San Francisco, Plastiq is backed by top advisors and investors. Our rapidly growing team is best defined by our character and our work; every day we strive to engage, empathize, act, and adapt to the current and changing payments landscape.

Role at a Glance

The Performance Marketing Lead will spearhead Plastiq’s data-informed acquisition experiments and campaigns. Reporting to the Head of Marketing, this person will drive the conception, launch, and ongoing optimization of experiments and campaigns via a variety of channels. The ideal candidate is well-practiced in the disciplines within acquisition marketing, testing, and experimentation. They have high analytical competence, as well as a structured and results-oriented working ideology.

About You

  • 4+ years of experience in growth experiments, acquisition marketing, and/or a highly quantitative and measurable role

  • You have a strategic mind that can derive insights, make recommendations, and scope plans based on performance numbers and customer behavior

  • Rich experience in leading online and offline marketing campaigns, including, but not limited to SEO, SEM, Social Media, Email Marketing, Content Marketing, Physical Mail/Collateral, and ad platforms (Adwords, Facebook, Doubleclick, etc.)

  • Extremely comfortable working with and manipulating data to identify actionable insights

  • Superior attention to detail and organizational skills, including the ability to handle multiple tasks and meet hard deadlines

  • Stellar interpersonal skills, including verbal and written communication skills

  • Highly proficient at Microsoft Excel/Google Sheets, and SQL

  • Solid experience with marketing tools such as Google Analytics, MixPanel, Marketo, and Optimizely

  • Bachelor’s degree from an accredited university

  • Items that are a plus:

    • Background in SMB payments or financial technology

    • Experience in at an early stage startup or financial technology company

Responsibilities

  • Customer acquisition, funnel analysis, and channel optimization

  • Craft, recommend, and execute experiments and campaigns across a variety of paid and non-paid channels

  • Analyze and interpret the results of experiments and campaigns

  • Manage inventive marketing experimentation through A/B testing and creative iteration, using both quantitative and qualitative information and insight

  • Develop dashboards and visualizations for ongoing measurement and insights

  • Continuously propose and implement optimization recommendations to improve the performance of experiments and campaigns