User Acquisition Associate/Marketing Analyst
Marketing | Mountain View, CA | Full Time
Pixelberry Studios develops story-driven mobile games. We’ve had a lot of commercial success -- our first three releases have made the Top Grossing charts -- but we also try hard to make a positive difference in our players’ lives and the world at large. For instance, we’ve developed special content to raise money and awareness for nonprofits like the Cybersmile Foundation and the National Eating Disorders Association, and we are even collaborating with the United Nations on a climate change initiative. We think games can and should be a powerful force for good, and our company culture reflects that mindset.
Our marketing team is looking for a data and knowledge-hungry Marketing Analyst/User Acquisition Associate who will help us acquire users for Pixelberry Studios products. You will be focusing on leveraging Facebook, Google and Ad Networks to scale our current marketing campaigns. The candidate must have a passion for mobile games and be interested in performance marketing.
This is a full time position based in Mountain View, CA. Due to the COVID-19 pandemic, we are operating remotely at this time. Once we resume onsite operations, position is expected to work out of Mountain View, CA.
Cover letter indicating why you’re interested in the position.
Current resume highlighting relevant and educational experience.
Candidates without all of the above materials will not be considered.
Launch, analyze and optimize mobile app traffic campaigns to acquire new users.
Research and present new campaign testing opportunities for active media buying channels.
Research and identify creative opportunities to share with the team, provide detailed analysis for best performing concepts for each channel.
Collaborate with design and content teams on production of new creatives.
Launch and analyze creative A/B testing.
Bachelor’s Degree in marketing or a quantitative discipline.
1+ year of experience working in a metrics-driven Marketing role.
Proficient in Excel and Powerpoint.
Highly detail-oriented, being able to identify data discrepancies and troubleshoot them.
Ability to develop and maintain partnerships with other mobile stakeholders.
Experience in (and love for) casual and/or female-focused mobile games
Excellent written and oral communication skills, including strong writing and editing skills.
Familiarity with performance mobile marketing concepts like CPM, CPC, CTR, CVR, ROAS, LTV, etc.
Demonstrated ability to manage multiple projects and lead them through to implementation.
Ability to work on your own initiative.
Benefits & Perks
Health, Dental, and Vision plans
401k with matching program
Relaxed, open office environment
Free food and snacks
Work from home Tuesdays and Thursdays (Pre-Covid)
Board game nights, movie field trips, and murder mystery parties!
That warm fuzzy feeling that you’re not just making a difference at a company, but in the lives of people all over the world.
We believe that the unique contributions of all our team is the driver of our success. To make sure that our products and culture continue to incorporate everyone’s perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines. Pixelberry is an Equal Opportunity Employer.