Marketing Specialist

People Driven Technology, Inc is a fast-growing, modern technology integrator focused on delivering innovative IT solutions across the Midwest. We are a family-owned, local firm that focuses on simple, scalable business and technical outcomes for our clients. We leverage our decades of the combined business, technology, and engineering experience to deliver these outcomes, in a methodical manner. We’re not out to build and measure our business based on revenue but rather by the collective successes of our customers. We believe that mutual integrity, passion, and teamwork are the cornerstone values that define the relationships with our customers and strategic partners. When we engage we are all-in so to better those we serve.

The Marketing Specialist is responsible for all local customer-facing activities/events, local partner relationships, and sales support in the West Michigan region. The ideal candidate is dynamic and detail-oriented with a passion for creating memorable experiences and nurturing strong relationships with customers and partners.

What You Would Do

• Develop, plan, and execute full-scale local marketing campaigns and events.
  • Partner with the Digital Marketing Manager for all activity correspondence, including but not limited to invitations, landing pages, social media, etc.)
  • Partner with Partner Alliance Manager for all funding requests and claims.
  • Effectively communicate project expectations to team members and stakeholders with clarity and timeliness.
  • Coordinate invite distribution with the local sales team and participating partner(s).
  • Maintain relationships with third-party vendors and venues.
  • Accurately estimate the resources and participants needed to achieve project goals. Track campaign and event expenses and ensure budget compliance.
  • Document all campaign and event details in the appropriate internal channels.
  • Proactively manage changes in project scope, identify potential crises, devise contingency plans, conduct project post-mortems, and create recommendations report to identify successful and unsuccessful project elements.
  • Analyze the effectiveness of events, measure attendee engagement, gather feedback and provide insights for future events.
• Work closely with marketing team to align event strategies with broader marketing objectives and ensure consistent brand messaging.
• Foster relationships with the local sales team and OEM partners, offering sales support by editing/creating presentations, assembling bids, etc.
• Monitor industry trends and actively participate in sales enablement sessions.
• Maintain insight and knowledge of competitor activity; share as appropriate and utilize to strategize activities.
• Provide Area Vice President and VP of Marketing with regular reports of field marketing activity as well as event performance and customer engagement; recommend strategies for optimization.
• Other duties as assigned.

What We Are Looking For

• Minimum of 3 years of Field marketing or Event Planning.
• Enthusiastic, personable and able to build rapport with diverse audiences.
• Excellent communication skills; both written and verbal.
• Strong project management and organizational skills with attention to detail.
• Excellent time management skills and ability to effectively prioritize tasks in a fast-paced, high-volume, and evolving work environment.
• Comfortable managing multiple changing priorities and meeting deadlines in an entrepreneurial environment.
• Team player with a collaborative mindset and proactive approach to tasks.
• Proficiency in MS Office, specifically Outlook, Excel, and PowerPoint.
• Professional appearance and demeanor.
• Ability to walk/stand for long periods and lift up to 30 lbs.
• Comfortable with light travel, occasional late-night events (after 5 PM), and potential weekends for signature events.

What We Would Offer You

• Comprehensive medical, dental, and vision plans for you and your dependents.
• 401(k) Retirement Plan, Health Savings Account, Life Insurance, and Long-Term Disability.
• Competitive compensation.
• Collaborative and welcoming office culture.
• Work-life balance and unlimited paid time off.

Recruitment Agency Notification

People Driven Technology, Inc does not accept unsolicited agency resumes. Do not forward resumes to our careers email address, People Driven employees, or any other company location. People Driven Technology, Inc is not responsible for any fees related to unsolicited resumes.

Equal Opportunity Employer

People Driven Technology, Inc is proud to be an equal opportunity workplace and is an affirmative action employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All hiring decisions are based on merit, qualifications, and our business needs.

People Driven Technology, Inc is dedicated to working with and providing reasonable accommodations to individuals with disabilities. If you need reasonable accommodations because of a disability for any part of the employment process, please contact the recruiter and let us know the nature of your request and your contact information.