Paid Social Media Specialist (Agency)
Social Media | Santa Rosa, CA | Full Time
PBHS, a digital marketing agency in the North Bay, is looking for a Paid Social Media Specialist who loves social media, has a passion for both organic and paid social, has fully developed client relationship management skills, as well as hands on experience creating and managing paid social ads. The person in this role will be responsible for providing full-circle social media services to dental clients. Experience with or interest in dental industry required. Must have experience creating and managing paid social ads.
The incumbent in the Social Media Marketer role will collaborate with the Social Media team to ideate and plan upcoming campaign themes and will work autonomously to personalized social media initiatives for assigned clients.
Applicant must reside in California.
The Nitty Gritty of the Position
The person in this role will be responsible for…
- Creation and implementation of paid social campaigns (Facebook Ads, dark posts, boosted posts, and brand awareness if applicable).
- Analysis and reporting of all paid and organic marketing efforts.
- Landing page design and development.
- Collaborate with cross-departmental teams to support overall marketing efforts for client base.
- Blog writing (SEO Optimization a must).
- Reputation management of client reviews to maintain HIPPA compliance (Facebook, Google, Yelp and Nextdoor)
- Maintain consistent client communication to provide both PR and event support for clientele.
- Develop a voice and tone for clients' online presence (i.e. help develop client brand identity).
- Craft quarterly content schedules for assigned clients, as well as the continuous development and implementation of paid social to reflect quarterly marketing milestones.
- This is a client-facing role, the ability to work effectively with a diverse range of clients is a must.
In an ideal world, you will have…
- A Bachelor’s degree in Marketing, English, Communications, etc.
- 3+ years of experience in digital, social, or community management (working with multiple accounts or clients a plus).
- Experience using social publishing or scheduling platforms (Sprout Social, Buffer, Hootsuite, etc.).
- Paid Ads Management experience, including evaluating, tracking and reporting on ad effectiveness.
- Working knowledge of social platform analytics.
- Solid foundation working with Photoshop
- Proficient in Google Apps and WordPress.
- Strong copywriting skills.
- Proven ability to develop and maintain positive working relationships with clients, co-workers, supervisors, etc.
- Commitment to well executed, high-quality work
For consideration, please submit your resume and cover letter explaining your experience with paid social creation and management. Please also include the tools you use to create and manage the ads. Thank you!
PBHS, Inc. is an expert digital marketing agency and website design firm located in Santa Rosa, California. We provide a full suite of cutting-edge marketing products and services to the dental and medical communities with a purpose to spark growth, improve efficiency, and bring client vision to life.
We are passionate about the industry and are on the cutting edge of technology and marketing effectiveness. We possess a commitment to customer centricity and industry leadership - values that have been embedded in our culture for more than 30 years.
PBHS is exclusively endorsed by the ADA Member Advantage and more than 20 state and national societies. We believe our success is due to the dedicated, hardworking, committed team members who make up the PBHS team.
When we ask PBHS employees why they like working here, we often hear they enjoy the casual dress, early start time options, healthy snacks, as well as the friendships they’ve developed with their coworkers. Others enjoy our activities such as summer BBQ, holiday party, and acknowledgement of their work anniversary with a special offsite lunch.
Most of our employees have been with PBHS for 5+ years, with many hitting their 10, 15, 20-year mark.
We believe our success is due to the dedicated, hardworking, committed team members who make up the PBHS team. Are you ready to join our team and share our success?