Digital & Brand Marketing Specialist

About Us:

The Parker Institute for Cancer Immunotherapy (PICI) is a 501c3 nonprofit organization driving the next generation of cancer treatment by accelerating the development of breakthrough immune therapies to turn all cancers into curable diseases. Founded in 2016 through the vision of Sean Parker, PICI unites the nation’s top cancer centers into a collaborative consortium that fuels high-risk, high-reward science with shared goals, data, and infrastructure. Unlike traditional research models, PICI goes beyond discovery by actively advancing promising innovations through clinical testing, company formation and incubation, and commercialization. PICI has supported more than 1,000 investigators across its network and has a portfolio that includes 17 biotech ventures with over $4B raised in capital. PICI is uniquely positioned to close the gap between scientific discovery and patient access. By integrating scientific excellence with entrepreneurial execution, PICI is reimagining how cures are made, and accelerating their path to the people who need them most. Find out more at parkerici.org and follow us on LinkedIn, X, Apple Podcasts and Spotify.

Position Overview

The Parker Institute for Cancer Immunotherapy (PICI) seeks a sharp, creative Digital & Brand Marketing Specialist to energize and elevate our digital presence and brand storytelling. Reporting to the Head of Communications & Marketing, you will bring PICI’s brand content strategy to life on social media, e-newsletters and websites, translating the complexity and promise of immunotherapy into compelling digital narratives for researchers, investors, patients and donors.

This hands-on role is ideal for a digital native with a sophisticated eye for design, insatiable attention to detail, exceptional writing skills, and a knack for finding the right story and channel to drive engagement. The ideal candidate is a proactive, independent thinker who takes pride in driving projects from concept to completion and collaborates seamlessly with cross-functional teams to ensure a unified, powerful brand voice. This is a unique opportunity to directly shape the story of breakthrough cancer research and its significance for patients.

Core Responsibilities

1. Digital Channel & Ecosystem Oversight

• Maintain, elevate, and expand PICI’s digital ecosystem—including websites, LinkedIn, X (Twitter), Instagram, Facebook, Member Center, email platforms (currently Mailchimp), and online branding hubs—with a strategic, audience-first approach
• Work collaboratively with team members, subject-matter experts and vendors to ensure each channel stays active, fresh and responsive to emerging priorities.
• Optimize all digital channels, and content within them, to ensure they remain current, visually compelling, on-brand, relevant and aligned with PICI’s mission.
• Monitor and improve SEO, UX and CMS (currently WordPress) and technical performance, working closely with IT and vendors to ensure technical excellence and a seamless user experience across all channels
• Oversee digital engagement data flow and contact management, ensuring new and existing audience segments are accurately captured from all engagement channels into Salesforce to support targeted outreach, user journeys, audience segmentation and behavioral insights

2. Content Strategy & Creation

• Create and manage PICI’s digital content calendar, syncing communication with scientific milestones, leadership initiatives, funding goals and engagement priorities
• Write, design and QC across all channels—long and short-form content, social copy, Member Center updates, emails, infographics and interactive experiences
• Support production and development of multimedia channel content including podcasts, videos, infographics, and interactive digital experiences
• Produce premium content — working with external vendors to develop a signature series, features that highlight bench-to-bedside-to-business-to-patient stories
• Maintain brand consistency across all digital channels and content formats, ensuring all content is audience-focused, on-brand, mission-driven and delivers measurable results

3. Analytics & Insights

• Track and analyze the performance of all digital channels using tools such as Google Analytics, native social media insights, email analytics and custom dashboards
• Monitor key metrics—including engagement rates, reach, conversions, audience growth, and content effectiveness—for every channel (website, LinkedIn, X/Twitter, Instagram, Facebook, Member Center, newsletter)
• Translate analytics into actionable recommendations, using data to refine channel strategies, improve content cadence, and maximize relevance and impact
• Regularly report findings and present insights to the communications team and leadership, informing future priorities and tactical decisions
• Continuously test, evaluate, and implement new tools, platforms, and tactics to ensure each channel remains innovative, efficient and aligned with organizational goals

4. Network Engagement & Collaboration

• Deepen engagement in the Member Center by creating content and campaigns that enhance collaboration
• Collaborate with PICI Centers and investigators to co-develop digital campaigns that highlight research and achievements
• Work closely with leadership, agencies, communicators and vendors to launch aligned digital initiatives

5. Digital Asset & Brand Management

• Execute and enforce brand voice and visual standards across all digital channels and media – and across the PICI Network (presentations, signage, promotional campaigns)
• Lead visual design and art direction for channel content in line with the style guide—including photo editing, basic graphic design, and video production and editing
• Build and maintain a central digital asset library (photos, videos, graphics, templates, and key brand assets) for efficient, consistent, on-brand channel content deployment
• Monitor digital sentiment and address risks or opportunities quickly to protect PICI's brand reputation

6. Communications & Marketing Support

• Provide hands-on support for communications, marketing, and fundraising efforts—including channel-specific event promotion, live social coverage, campaign launches, and rapid crisis response
• Develop and deliver training materials and onboarding resources; promote a culture of excellence by offering insight, best practices, and ongoing guidance for digital channel management across the organization
• Serve as a resource and thought partner across the organization—advising on digital strategy, sharing emerging trends, and collaborating with colleagues to elevate the effectiveness and creativity of all channel-driven initiatives

Required Qualifications

• BA/BS in marketing, communications, digital media, journalism, design, or science-based discipline
• 5-7+ years in digital communications, content strategy, channel management, and brand execution at an oncology focused nonprofit organization or biotech, with a strong preference for some immunology experience
• Proven track record executing digital channel storytelling that drives awareness, engagement, or action
• Portfolio showcasing strategic, clear, creative content and channel-based brand consistency
• Proficiency in Adobe Creative Suite, CMS (WordPress or Drupal), analytics tools (Google Analytics, Sprout Social, etc.), email platforms (Mailchimp), CRM (Salesforce), SEO, and multimedia editing
• Strong project execution and organizational skills with the ability to execute multiple concurrent campaigns across digital channels
• Adept at collaborating with cross-functional internal teams and external partners
• Strong visual storytelling and design sensibility with channel-based brand management experience
• Analytical thinker who can translate data into creative channel strategy
• Ability to review scientific papers and distill key takeaways for scientific and non-scientific audience

Preferred Experience

• Ownership of specific brand voice, style, look and feel
• Experience developing materials to support fundraising campaigns, i.e. cases for support
• Background collaborating with academic, scientific, or complex external organizations
• Experience maintaining private member channels, platforms or secure digital communities
• Familiarity with AI for efficiency in channel content, analytics, or workflows—while preserving a human-centric voice, strategic vision and quality
• Experience building and maintaining brand guidelines and visual identity systems for multiple digital channels

Why PICI?

Purpose and Impact: Your work contributes directly to curing cancer

Driven Team: Join a high-energy group where curiosity, creativity and initiative matter

Personal Growth: Build expertise by driving digital transformation at an organization that has radically reshaped scientific research

Modern Tech & Flexibility: Use advanced tools in a supportive hybrid work environment

Culture of Excellence: Be part of a culture that champions individuality, innovation and continuous learning

Compensation & Benefits

• Salary: $130k - $170k per year based on experience and qualifications
• Health, dental, and vision insurance
• 403(b) with company match

Additional Information

• Must be authorized to work in the United States; we do not sponsor work visas
• Local candidates preferred
• No relocation assistance will be provided

Ready to Apply?

Submit:

• Your resume
• 2–3 design or writing samples that simplify complex scientific topics
• (Optional) Portfolio of digital content, campaigns or multimedia work