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Vice President, Demand Generation and Digital Marketing

Marketing | Tampa, FL | Full Time

Job Description

About Us

OPSWAT is a global cyber security company providing solutions for enterprises since 2002 to identify, detect, and remediate advanced security threats from data and devices coming into and out of their networks. Trusted by over 1,000 organizations worldwide for this secure data flow, OPSWAT prevents advanced security threats across multiple channels of file transfer and data flow with flexible options of Metadefender solutions and API-based development and threat intelligence platforms. With over 30 anti-malware engines, 100+ data sanitization engines and more than 25 technology integration partners, OPSWAT is a pioneer and leader in data sanitization (Content Disarm and Reconstruction), vulnerability detection, multi-scanning, device compliance, and cloud access control. To learn more about OPSWAT, please visit www.OPSWAT.com.

 

Position Summary

 

Senior Director of Demand Generation and Digital Marketing will lead the development and execution of demand generation, web and digital marketing programs for OPSWAT’s B2B cyber security business. Reporting directly to the VP of Marketing, this person will play a key leadership role to help the company grow and achieve its business objectives. The candidate must be motivated, take initiative, be a team player, and be able to scale in a fast-growing, rapidly changing environment.

 

Primary Responsibilities

 

  • Develop and execute an effective demand generation plan using integrated marketing campaigns across multiple channels 
  • Optimize, monitor and manage demand generation process to achieve best-in-class lead conversions, from awareness to Suspect to MQL to Opportunity 
  • Manage demand generation and digital marketing budget to optimize resource allocation 
  • Working with product marketing, become an expert on our target audience, messages that appeal to them and the company’s tone: know what buyers care about, how they buy, and their buying criteria
  • Partner with Sales Development, Sales and Channel teams to ensure campaign alignment and execution 
  • Manage, develop and mentor marketing team members to meet ambitious growth goals
  • Manage, measure and optimize external vendor relationships
  • Manage marketing automation and build an effective MarTech stack
  • Measure, report and present to senior management the effectiveness of marketing programs and operations
  • Lead development and management of the company website, including SEO and content performance
  • Manage all digital advertising programs, including paid search and display advertising

 

 

Desired Skills and Experience

 

  • 10+ years B2B marketing experience in technology with at least 5 years of building and managing demand generation and digital marketing programs 
  • Proven track record of collaboration with sales teams to drive results 
  • Experience in evaluating, selecting and managing outside vendors that contribute to marketing programs  
  • Strong interpersonal skills, ability to influence others, work with Executive leaders and lead cross-functional teams 
  • Analytical mind with the ability to troubleshoot and evaluate data 
  • Excellent written and oral communications skills  
  • Previous Security industry experience a plus 
  • MarTech and ABM experience preferred 
  • Bachelor’s degree required (MBA preferred) 
     

To apply for this position, please send your resume and cover letter to us via JobScore.  Special consideration will be given to those candidates whose cover letter indicates that they have viewed our website.  Please, no drop-ins, calls or faxes.