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Senior Manager, Channel and Field Marketing - APAC

Marketing | Singapore, Singapore | Full Time

Job Description

The Position:

OPSWAT is looking for an experienced Marketing Manager to help plan and manage channel and field marketing programs to support our global channel partners and field sales teams in APAC. Our advanced cybersecurity solutions protect businesses from the growing risk of sophisticated malware attacks and are in high demand across the Americas, EMEA, and APAC. The position reports to the CMO with close alignment to the VP of Global Channel Sales. You will also work closely with corporate marketing, demand generation, product marketing, and regional sales teams – along with our global network of channel partners. The ideal candidate will reside in Taiwan, Tokyo, Singapore, or Australia and can operate from a home office. Candidates based in other APAC countries will also be considered. 

What You Will Be Doing:

APAC Channel Program / Operations Support

Provide central planning and program management support for APAC-wide global channel program initiatives:

  • Plan and manage monthly partner webinar meetings and monthly newsletter 
  • Assist with planning / leading partner summits  
  • Assist with planning / managing partner training and onboarding 
  • Assist channel sales leaders in partner recruitment initiatives  
  • Conduct regular program surveys and use partner feedback to drive improvements 
  • Develop and produce regular reports on program KPIs and results

APAC Joint Channel Marketing Programs

Provide planning and program management support for MDF and joint marketing programs:

  • Partner-led webinars and local events
  • Co-branded sales tools and campaign kits (e.g., webinar in a box)
  • Other lead generation programs
  • Review and provide feedback on channel partner marketing plans – and assist partners in executing plans
  • Develop and produce regular reports on campaign results   

APAC Field Marketing

Provide planning and program management support for local / regional marketing programs

  • Plan and manage OPSWAT led tradeshows, workshops, regional webinars, email, and other digital marketing programs
  • Develop and manage website and sales tool translations to support regional markets
  • Develop and produce regular reports on campaign results   

What We Need From You:

  • Bachelor’s degree or equivalent experience
  • 5+ years B2B tech channel marketing and operations experience - cybersecurity and / or enterprise SaaS experience is a plus
  • 5+ years B2B field marketing experience 
  • Professional proficiency (speaking and writing) in one or more languages beyond English is plus 
  • Hands-on experience working with a CRM systems – Hubspot and Salesforce are preferred 
  • Hands-on experience working with a PRM system – Allbound is a plus 
  • Experience setting up and managing webinars and in-person events / workshops 
  • Experience setting up and managing email marketing and social media campaigns 
  • Experience building marketing plans with channel partners and managing an MDF program 
  • Excellent time management skills, and ability to work with remote teams with a high level of autonomy  
  • Self-motivation with a winning attitude, extremely adaptive, take pride in exceeding sales goals 
  • Passion to continuously monitor success of channel marketing initiatives, proactively engage with partners, and implement new ideas to improve performance  
  • Ability to travel as necessary to your assigned channel partners and/or customers, and to company meetings (as travel options return to normal) 
  • Excellent speaking, writing, and presentation skills 
  • Excellent PowerPoint, Word, and Excel skills  

About OPSWAT 

OPSWAT is a global leader in critical infrastructure cybersecurity that helps protect the world's mission-critical organizations from malware and zero-day attacks. To minimize the risk of compromise, OPSWAT Critical Infrastructure Protection (CIP) solutions enable both public and private organizations to implement processes that ensure the secure transfer of files and devices to and from critical networks. In total, 98% of U.S. nuclear power facilities and more than 1,000 organizations worldwide spanning Financial Services, Defense, Manufacturing, Energy, Aerospace, Transportation Systems trust OPSWAT to secure their files and devices; ensure compliance with industry and government-driven policies and regulations, and to protect their reputations, finances, employees, and relationships from cyber-driven disruption. For more information, visit www.opswat.com

To apply for this position, please send your resume and cover letter to us via JobScore. Special consideration will be given to those candidates whose cover letter indicates that they have viewed our website. Please, no drop-ins, calls, or faxes.