Senior Director, Product Marketing
Marketing | Tampa, FL | Full Time
We are looking for a product marketing leader to help build our product marketing team and develop / execute winning GTM plans for our growing portfolio of solutions. OPSWAT provides advanced cybersecurity solutions to protect businesses from the growing risk of sophisticated malware attacks. We are a leader in the critical infrastructure protection (CIP) market which includes Energy, Financial Services, Healthcare, Manufacturing, Defense, and other major industries. Our solutions are in high demand by the CIP sector which requires a level of protection not available with traditional products in the market. This position reports to the CMO and will work closely with our Demand Gen / Digital Marketing, Corporate Comms, Sales Development, Channel Marketing, Product Management, and Sales teams.
What You Will Be Doing
1. Strategy and Leadership
Define and enhance our Go To Market Strategy and provide Leadership that impacts both the product marketing function as well overall company direction and market perception.
2. Recruit, Mentor, and Manage a High Performing Team
Hire and manage a high performing global team of product marketing managers
Provide ongoing mentoring, coaching, and guidance to continuously improve team performance
Develop an efficient, repeatable planning process to guide GTM plans – including collecting product and customer feedback, competitive analysis, messaging / positioning, product launches, sales enablement, and demand generation plans
Build efficient processes, implement best practices, and establish metrics for managing all product marketing activities
Work closely with product management and sales to ensure product marketing plans and resources align to meet company growth targets
3. Drive awareness, leads, and sales through high impact Go To Market (GTM) Programs
New Product Introductions (NPI) and existing product plans
Messaging / Positioning – value proposition, buyer persona, battle cards
Sales / Channel Enablement Tools – datasheets, videos, presos, case studies, training
Thought Leadership / Demand Gen Content – website, blog, social media, eBooks, white papers, solutions briefs
Lead Generation Campaigns - advertising programs, webinars, email campaigns, landing pages, SEO content, etc.
Market Intelligence – competitive analysis; win / loss interviews
4. Drive New Product Development Insights
Conduct market research and customer interviews
Develop business plans to help make go / no go investment decisions
Work with business development and product management on partner selection / management
What We Need From You
15+ years of product marketing experience with a high growth enterprise B2B tech company – preferably cybersecurity focused
5+ management experience building and leading a team of product marketing managers
Proven success leading successful launches and ongoing GTM programs
Experience defining and rolling out differentiated messaging
Comfortable both defining marketing strategy and playing an active “hands-on” role implementing marketing programs
Extensive experience working on digital marketing programs – PPC, SEO, webinars, email campaigns
Excellent writing skills and a large portfolio of white papers, blog posts, case studies, videos, etc. which you and your teams have created
Experience with both direct and reseller channel sales on across global markets
Strong quantitative analysis skills and a passion for making data-based decisions
BA / BS – MBA preferred
OPSWAT is a global leader in critical infrastructure cybersecurity that helps protect the world's mission-critical organizations from malware and zero-day attacks. To minimize the risk of compromise, OPSWAT Critical Infrastructure Protection (CIP) solutions enable both public and private organizations to implement processes that ensure the secure transfer of files and devices to and from critical networks. In total, 98% of U.S. nuclear power facilities and more than 1,000 organizations worldwide spanning Financial Services, Defense, Manufacturing, Energy, Aerospace, Transportation Systems trust OPSWAT to secure their files and devices; ensure compliance with industry and government-driven policies and regulations, and to protect their reputations, finances, employees and relationships from cyber-driven disruption. For more information, visit www.opswat.com.
To apply for this position, please send your resume and cover letter to us via JobScore. Special consideration will be given to those candidates whose cover letter indicates that they have viewed our website. Please, no drop-ins, calls or faxes.