Director of Marketing, Strategy
Marketing | Mtn. View, CA or Waltham, MA | Full Time
Oncopeptides is a pharmaceutical company focused on the development of targeted therapies for difficult-to-treat hematological cancers. The company is focusing on the development of the lead product candidate melflufen, a novel peptide-drug conjugate that rapidly delivers a cytotoxic payload into tumor cells. Melflufen is in development as a new treatment for the hematological cancer multiple myeloma and is currently being tested in multiple clinical studies including the pivotal phase 2 HORIZON study and the ongoing phase 3 OCEAN study. Oncopeptides’ US headquarters is based in Waltham, MA with an office in Mountain View, CA, and global headquarters is in Stockholm, Sweden. The company is listed in the Mid Cap segment on Nasdaq Stockholm with the ticker ONCO.
The company is in a strong financial position and has an effective Executive Team and Board of Directors. Discover more about Oncopeptides at www.oncopeptides.com
The Director of Marketing, Strategy will report to the Executive Director of US Marketing and will be a key member of core project teams responsible for the planning and commercialization of Oncopeptides’ first therapy, melflufen, in the US.
This role will be responsible for the development and implementation of the melflufen launch strategy as well as future indications for the product. The Director of Strategy will partner across various functions including commercial operations, market access, sales, medical affairs, legal and compliance. Success in this role will require the individual to have relevant oncology launch experience and the ability to collaborate, lead and influence cross functionally.
This position is based in Mountain View, CA or Waltham, MA
Domestic and international travel up to 20%.
Key responsibilities include, but are not limited to:
Develop launch strategy through evaluation of market opportunity, competitors and melflufen target product profile; Facilitate endorsement on plans from Global Headquarters and Leadership
Lead cross functional launch planning team to ensure organizational alignment and launch readiness; Provide leadership with ongoing updates on launch planning progress
Develop brand forecast; Plan and coordinate market research to inform forecast assumptions and appropriate scenario planning
Develop plans to monitor launch performance and tracking; Develop KPIs and coordinate launch performance updates
Collaborate with Commercial Operations to conduct data analysis and execute market research projects; Integrate insights to identify issues and/or opportunities
Develop plans to monitor competitor activity, assess and communicate implications
Partner with Sales Operations to develop sales force sizing and account targeting/prioritization recommendations
Develop organizational approach and lead brand planning activities including development of Annual Brand / Tactical Plans and Competitor Readiness Reviews
Partner with Regional Marketing Team to develop and coordinate implementation of Commercial Advisory Board Plan
Bachelor’s degree or higher, advanced degree preferred
Minimum 7-9 years of sales, marketing or consulting experience in the biopharmaceutical industry (global experience; hematology experience a plus)
Must be able to conceptualize and articulate a vision for brand that energizes all functional areas and stakeholders.
Cross functional leadership skills with the ability to collaborate effectively, drive effective decision making and build consensus
Proven ability to understand, track, analyze and leverage customer and marketplace insights into building effective marketing strategies and business plans
Demonstrated ability to use analytical skills and critical thinking to diagnosis business issues and incorporate into development or adjustment of marketing plans
Able to navigate through organizational ambiguity in a self-directed manner
Up-to-date with the latest trends, marketing best practices, and compliance requirements
Ability to multi-task and prioritize competing project deadlines to produce the most efficient, timely output of deliverables
Ability to communicate effectively and with influence; having a persuasive and credible presentation style at all levels of the organization