Director of Marketing, HCP Promo
Marketing | Mtn. View, CA or Waltham, MA | Full Time
Oncopeptides is a pharmaceutical company focused on the development of targeted therapies for difficult-to-treat hematological cancers. The company is focusing on the development of the lead product candidate melflufen, a novel peptide-drug conjugate that rapidly delivers a cytotoxic payload into tumor cells. Melflufen is in development as a new treatment for the hematological cancer multiple myeloma and is currently being tested in multiple clinical studies including the pivotal phase 2 HORIZON study and the ongoing phase 3 OCEAN study. Oncopeptides’ US headquarters is based in Waltham, MA with an office in Mountain View, CA, and global headquarters is in Stockholm, Sweden. The company is listed in the Mid Cap segment on Nasdaq Stockholm with the ticker ONCO.
The company is in a strong financial position and has an effective Executive Team and Board of Directors. Discover more about Oncopeptides at www.oncopeptides.com
The Director of Marketing Promotions will report to the Executive Director of US Marketing and will be a key member of core project teams responsible for the planning and commercialization of Oncopeptides’ first therapy, melflufen, in the US.
This role will be responsible for the development and implementation of a comprehensive HCP promotional plan for the launch of melflufen in the US. This role will also be responsible for developing the core branding elements and launch campaigns in collaboration with global colleagues. Success in this role will require the individual to have relevant launch/oncology experience and the ability to develop strong cross functional working relationships.
This position is based in Mountain View, CA or Waltham, MA
Domestic and international travel up to 20%.
Key responsibilities include, but are not limited to:
Develop the HCP launch promotional plan for the melflufen launch including customer objectives, messaging and overall marketing mix across personal promotion, non-personal and key congresses.
Collaborate with global marketing to develop branding, creative campaigns and brand style guide; Ensure consistent implementation of branding and creative campaigns across marketing mix
Develop and roll out core selling materials; Collaborate with sales leadership to create sales training plan and execute workshops
Develop and execute the HCP digital and media strategy; Report out on program performance
Manage Agency of Record and other vendors; Ensure projects managed to budget, timelines and quality standards.
Develop and manage the HCP promotions budget; Effectively manage agency SOWs and spend according to forecast
Ensure that all marketing and promotional activities are in compliance with regulatory and legal requirements
Bachelor’s degree or higher, advanced degree preferred
Minimum 7-9 years of sales and/or marketing experience in the biopharmaceutical industry (oncology/hematology experience preferred)
Experience developing and executing impactful marketing strategies and promotional programs through collaborating effectively with functional partners and external agencies
Cross functional leadership skills with the ability to collaborate effectively, drive effective decision making and build consensus
Proven ability to understand, track, analyze and leverage customer and marketplace insights into building effective marketing strategies and campaigns
Ability to communicate effectively and with influence; having a persuasive and credible presentation style at all levels of the organization
Able to navigate through organizational ambiguity in a self-directed manner
Ability to multi-task and prioritize competing project deadlines to produce the most efficient, timely output of deliverables
Understanding of pharmaceutical regulatory requirements and their impact on the development of marketing materials