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Marketing Director

Marketing | Honolulu, HI | Full Time

Job Description

Title: Marketing Director

About Us

The pandemic situation has been a real distraction but we have been in continuous operation the entire year. We are seeing the upside in 2021 and we're staffing up for it. A full-service integrated business consulting, marketing, brand and communications firm, we have been serving businesses, nonprofit organizations, government agencies, industry associations and political campaigns since 1996. We are committed to partnering with businesses ready to move to the next level, and look for employees who are ready to do the same. With sound market research and a passion for the 3 E's - Excellence, Effectiveness and Efficiency - we assist in identifying strategic opportunities and developing solid plans to meet and exceed our goals. We are currently looking for an account supervisor with keen familiarity of our local culture and environment to join our team. Apply if you think you have the chops.

Your Application

We’re seeking a special breed of marketing enthusiast with passion, leadership and a mind for solution finding. Please include the following in your application, or you will not be considered.

  • Our agency values teamwork. Tell us about a time you brought a team together, and how you were involved in influencing or leading a breakthrough. 

  • As we create standout work for our clients, we are always on the lookout for opportunities, and finding new solutions to challenges. Tell us about a problem you were directly involved in finding a solution for, and the results of your efforts. 

  • Being a great marketer takes passion to thrive. Tell us what you do to fuel your passion outside of your day-to-day responsibilities, and any specific areas you’re especially interested in. 


Responsibilities

Following is a brief outline of duties and responsibilities:

  • Developing and managing marketing campaigns, including digital programs.

  • Content Generation: communications, branding and inbound marketing campaigns, digital communications (web, email, social media) storytelling, presentations, newsletters, brochures, advertorials and video scripts.

  • Assist with public and media relations activities, including drafting news releases and talking points, assisting with media pitches, press kits and news conferences.

  • Managing online brand and product campaigns to raise brand awareness.

  • Devising strategies to drive online traffic to websites utilizing a range of techniques including programmatic digital advertising, paid search and SEO.

  • Tracking conversion rates and optimizing conversion funnels.

  • Managing the redesign of a company’s website.

  • Improving the usability, design, content and conversion of websites.

  • Managing and optimizing CRM automation platforms (ex. Hubspot, Salesforce, etc). 

  • Overseeing social media strategy for clients.

  • Planning, management and budgetary control of digital marketing.

  • Evaluating customer research, market conditions and competitor data.

  • Reviewing new technologies and stay at the forefront of developments in digital marketing.

  • Ability to work with and/or supervise a high-performing team.

Requirements

  • BS/MS degree in marketing or a related field

  • A minimum of 8 years of experience, with progressive responsibilities

  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

  • Experience in optimizing landing pages and user funnels

  • Experience with A/B and multivariate experiments

  • Solid knowledge of website analytics tools

  • Experience in setting up and optimizing Google Adwords campaigns

  • Up-to-date with the latest trends and best practices in online marketing and measurement

  • In-depth knowledge of various social media platforms and best practices

Also Required:

  • Agency (marketing, digital, advertising or public relations) experience required

  • Familiarity with local history, culture and marketplace preferred
  • Keen attention to detail and excellent writing and math and problem solving skills

  • Project management experience and an ongoing love of learning highly desirable

  • Both leadership and team player qualities are essential

  • Strong interpersonal communication skills

  • Looking or someone with an entrepreneurial spirit and a can-do mindset

Perks

  • Parking subsidy or monthly Bus Pass

  • 401(k) with Company Match

  • Health Insurance coverage (including Acupuncture and Massage) paid by employer

  • Group Term Life Insurance

  • Supplemental Insurance available

  • Flex Spending Accounts (Medical and Dependent Care)

  • Year-end performance bonus

  • Paid Vacation, Holiday and Sick Pay

  • Professional development supported

 

APPLY NOW

  • The screening process includes interviews, written and math tests, reference checks and a background check. If hired, you will be in good company as your colleagues have all gone through the same screening process.

  • Candidates must be ready to begin work within a month of offer; therefore only candidates currently on island (or en route to return/relocate to Hawaii) will be considered.