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Paid Search Manager

SEM | US - Remote OK | Full Time

Job Description

Who We Are

Obility helps fast-growing and innovative B2B tech companies generate and develop marketing led-opportunities through digital marketing. Companies like Moz, Plangrid, Snowflake and Hitachi use us to successfully reach, engage, track, and convert sales qualified leads.

Founded in 2011, we’re now a team of 40+ team members who are solely focused on B2B marketing and lead generation. We serve our clients by hiring expert talent, streamlining account management, and holding ourselves accountable to performance. We are headquartered in Portland, OR, have offices in Boston, and have recently expanded into Austin Texas! We are accepting remote applicants for this position.

Currently, we track to revenue, we optimize pages for lead conversion, and we help clear the path to accurate pipeline measurement. Our aim is to optimize digital channels for revenue outcomes. 

What We Care About

We are transparent. Our books are open, and we share the reasoning behind our decisions. We claim autonomy and take the personal freedom to work how we want, where we want. We’re accountable to one another, working together toward shared objectives. We push innovation - trying new tactics and channels to go beyond “best practices.” We are proactive about breaking client’s bottlenecks to deliver results. We hire the best humans, regardless of experience and background. We are committed to the development of our team members, investing in development paths and action plans that help them grow in their current roles and beyond. We know that we’re only as good as our culture!

What We’re Looking For

You, the Paid Search Manager, are a data-obsessed problem-solver. You pay attention to the details without losing sight of clients’ bigger and long-term goals. You’re quick to pick up patterns and patient enough to identify long-term trends. You are creative, logical, and endlessly curious about the future of Paid Search.

Do you have more than 1 year crafting Google Ads campaigns? Do you have strong presentation and communication skills? Are you ready to add to a company culture that values innovation, autonomy, and its people? 

Requirements:

  • Experience with Google Analytics, Google Ads, Google Tag Manager, Bing Ads, and AdWords editor

  • Experience creating and customizing reports including creating pivot tables showcasing performance in Excel.

  • Bonus points: Experience with marketing automation (Marketo, Eloqua) and/or CRM (Salesforce, MS Dynamics) reporting and programs

  • Bonus points:  Past work with notable B2B clients

  • Bonus points: Experience training others and/or leading a team.

Responsibilities:

  • Driving industry-leading search and display strategy for B2B companies

  • Optimizing accounts to client’s business objectives including pipeline, cost per marketing qualified lead, cost per sale qualified lead.

  • Identifying and executing tasks that will have the most significant impact in hitting client’s business objectives

  • Quantifying and prioritizing initiatives/opportunities accordingly

Benefits: Competitive salary, 25 paid days off in your first year, unlimited work-from-home policy, employer-paid health and life insurance benefits for employees, 3% employer match retirement plan, 6-weeks paid family/parental leave, 3-week paid sabbatical after 7 years, and fun and inclusive company culture that supports employee development!

Obility is an Equal Opportunity Employer

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Ready to join an exciting, growing company that cares about the quality of its work?

Well, what are you waiting for? Apply Now!