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Paid Search & Display Manager

SEM | Boston, MA | Full Time

Job Description

Who We Are

We help fast-growing and innovative B2B tech companies generate and develop marketing led-opportunities through digital marketing. Companies like Moz, Plangrid, Snowflake and Hitachi use us to successfully reach, engage, track, and convert sales qualified leads.

Founded in 2011, we're now a team of 40+ people who are solely focused in B2B marketing and lead generation. We service our clients through utilizing subject matter experts, streamlining account management, and holding ourselves accountable to performance. 

Currently, we track to revenue, we optimize pages for lead conversion, and we help clear the path to accurate pipeline measurement. Our aim is to optimize digital channels for revenue outcomes. 

What We Care About

We're transparent. Our books are open, and we share the reasoning behind our decisions. We claim autonomy and take the personal freedom to work how we want, where we want. We're accountable to one another, working together toward shared objectives. We push innovation - trying new tactics and channels to go beyond "best practices." We're proactive about breaking client's bottlenecks to deliver results. We work to hire the best people, regardless of experience and background. We work to develop those people, investing in development paths and action plans that help them grow in their current roles and beyond. We know that we're only as good as our culture. 

What We're Looking For

You, the Paid Search Manager, are a data-obsessed problem-solver. You pay attention to the details without losing sight of clients' bigger and long term goals. You’re quick to pick up patterns and patient enough to identify long-term trends. You are detail-oriented, logical, and endlessly curious about the future of Paid Search.


  • Driving industry-leading paid search strategy for B2B companies

  • Optimizing accounts to client business objectives including cost per sales qualified lead, cost per customer, and ROI or return on advertising spend (ROAS)

  • Identifying and executing tasks that will have the most significant impact in hitting clients business objectives

  • Quantifying and prioritizing initiatives/opportunities accordingly

  • Campaign monitoring to ensure the account is pacing well relative to budgets and KPI targets

  • Implementing testing initiatives in key areas such as ad creatives, audience segmentation, placements, and networks


  • More than 1 year managing client PPC campaigns directly

  • Strong presentation and communication skills

  • Experience with Google Analytics, Google Ads, Google Tag Manager, Bing Ads, and AdWords editor

  • Experience creating and customizing PPC reporting including creating pivot tables of paid search performance in Excel

  • Strong analytical and reporting skills

Bonus Points:

  • Experience with marketing automation (Marketo, Eloqua) and/or CRM (Salesforce, MS Dynamics) reporting and programs

  • Past work with notable B2B clients (e.g. Oracle, SAP, IBM)

  • Experience training others in paid search

  • Experience with management of employees and team building