Local Broadcast Buyer
TV | New York, NY | Full Time
The Local Broadcast Buyer leads the negotiation and purchase of radio, broadcast, cable, and digital video media buys in support of strategic media planning, client strategy, development, and evolution. This candidate must work well under pressure, confront challenges head on, work well autonomously and in a team environment, show a passion for media and a desire to learn, teach and grow.
The TV team is responsible for all Radio, Local Video, National Video and International Video buys from RFP to posting, so it is important that this person is willing to step out of their comfort zone to learn all tactics that the team is responsible for.
Provide marketplace intel and buying strategies to planning teams
Gather and deliver planning rates and programming grids
Use Nielsen and SQAD to provide ratings and CPPs for planning
Consult with planning on best practices / opportunities to accomplish campaign goals
Seek out creative opportunities and compile recommendation for planning / clients
Negotiate, execute and maintain buys in STRATA
Provide buy details for media recommendations
Analyze plans, check flowcharts, build buy summaries, track finances
Manage invoicing; clearing discrepancies, updating finance trackers and reconciliation with junior level buyer
Execute and deliver post reports and insights to planning / clients
Compile weekly programming highlights
Ensure all planning and client deliverables are being met (timelines, goals, budgets, etc.)
Point of contact for vendor requests and maintaining relationships
Teach Junior level employees in a pleasant and constructive way
At least 2-3 years experience in a high-volume broadcast media buying role, with a demonstrated track record of successfully negotiating and placing media buys.
You don’t mind being in the weeds and getting your hands dirty to get the job done
Exceptional communication skills with a mind for strategic negotiations
Organized, multi-tasker that can adapt to changing direction with a positive attitude
You know how to maintain relationships with people internally and externally
Strong attention to detail
Track record of open and fair negotiations with an excellent reputation
Strong presentation skills with the ability to influence clients and vendors.
Demonstrates a strong command of Media Research resources, capabilities and limitations.
Able to come up with efficient, creative solutions
You have the Excel chops that even Bill Gates himself would be envious of.
Proficient in SQAD, Nielsen & STRATA is a major plus.
DDS/MBOX/Advantage experience beneficial
Some travel and after hours and work required.