Head of Planning

Noble People is not your typical media agency—we’re a fearless, forward-thinking collective of creative problem-solvers who thrive on bold ideas and no-bull rationale. For us, media is more than just a channel; it’s anything and everything that creates meaningful connections between a brand and its audience. Whether that means redefining how a brand shows up in culture, sparking conversations around new trends, or creating entirely new ways to engage, we believe the possibilities are limitless.
We’re driven by the belief that extraordinary results come from challenging the status quo. By blending bold, creative thinking with data-informed insights, we maximize every lever of marketing to achieve transformational growth— not just for marketing teams but for the entire organization. We aim to drive impact that matters not only to CMOs but to CEOs and CFOs, ensuring our work fuels meaningful growth across all levels of our clients’ businesses.

Our mission is to unlock the professional potential of everyone in our ecosystem. We empower our employees to elevate themselves, their teammates, and their clients, creating a culture where ambitious, growth-focused individuals thrive. At Noble People, you’re not just building brands; you’re building careers—your own and those around you.

At Noble People, we’re in the business of delivering measurable results through innovative thinking. From partnering with world-class brands like Coca-Cola, Stripe, and Smartsheet to amplifying the voices of bold challengers like Cresco and tastytrade, we create work that stands out in the market—and stands up to scrutiny. If you’re someone who believes that the best solutions come from questioning convention, pushing boundaries, and keeping it real, you’ll find your place here. This is Noble People. Bold ideas. No bull rationale. Let’s build something extraordinary together.

Role Summary

The Head of Planning at Noble People will be the architect of our planning discipline, leading a team that pushes boundaries in media strategy and execution. This role is responsible for building, scaling, and refining planning capabilities across the agency, ensuring our media strategies are creative, data-driven, and effective. The ideal candidate is a leader who thrives on developing talent, shaping industry-leading perspectives, and crafting bold, strategic media plans that drive real impact. This leader must not only embody the skillsets and passion to execute planning at the highest level but also define and implement the frameworks and tools that enable the discipline to operate at scale without sacrificing quality. They must also guide our teams in leveraging media budgets creatively, identifying new opportunities beyond traditional methods, and ensuring our work delivers business results by influencing both the media and the message.

Who You Are

• A strategic thinker who blends creativity with analytical rigor, a guiding force toward original media solutions that drive business results.
• An exceptional communicator and charismatic presenter.
• A simplifier, capable of conveying complex concepts clearly and persuasively.
• A leader who fosters talent growth through training, mentorship, and process refinement.
• Well-read, with a deep understanding of marketing science, martech, digital media, social media, and traditional media, and how they work together to drive results.
• Persistent in finding ways to pull off the seemingly impossible - - never a blocker, always living in possibility.
• A systems builder who creates guidelines, templates, and methodologies to scale. Resourceful, adaptable, able to operate in high-autonomy environments that are evolving and growing.

You've Got the Evidence to Back This Up

• Impressive Work Portfolio Proven track record of developing innovative strategic media plans that leverage data and insights to drive business outcomes.
• Reputation for plans that affect both the media and the message - - innovative and widespread solutions that are valued by all partners in the marketing ecosystem, including creative agencies, CRM, and retail.
• You’ve Operated at Scale Experience in building systems and tools for scale - - designing effective work systems that maintain quality standards. This includes experience integrating AI and technology-driven solutions to enhance planning capabilities.
• Strong Talent Following A leader with a track record of inspiring and retaining top-tier talent.
• Strong in Sales Environments Proven pitch winner and a trusted voice in high-stakes sales and partnership environments.
• Deep Category Expertise Particularly in B2B, fintech, QSR, retail, and DTC, with a strong grasp of media planning, communications, buying, and analytics integration.

Responsibilities (other duties as assigned).

Leadership & Development

• Lead Noble People’s Planning discipline, ensuring strategic excellence and innovation.
• Develop training programs, guidelines, and templates to enhance the skills of Product Leads and planners.
• Establish planning discipline benchmarks, tools, and standards to ensure scalable and repeatable success.
• Drive collaboration with Product Leads, activation teams, and media partners to create seamless strategic alignment.
• Serve as a charismatic, high-impact presenter and thought leader for internal teams, clients, and new business initiatives.

Strategy & Planning Execution

• Guide and train the development and delivery of media planning strategies that drive business impact.
• Pioneer the use of AI in planning, advancing a platform-based organizational structure for efficiency.
• Build proprietary tools, partnerships, and methodologies to inform channel selection, benchmarking, allocation, and phasing decisions.
• Maintain and evolve Noble People’s Planning POV, ensuring we stay ahead of emerging trends and innovations.
• Guide data and insights teams to surface the most critical findings that inspire innovative thinking. Lead ideation sessions to inform media and activations, translating research and data into actionable insights.
• Ensure planning strategies align business objectives with marketing goals, and select channels that maximize audience reach, attention, and outcomes.
• Develop frameworks connecting objectives, goals, media benchmarks, and KPIs, ensuring a structured, measurable approach to success.
• Incorporate reach-based and frequency-based planning methodologies, systems, and calculations to optimize media performance.
• Deliver bold, original work that ties strategic planning directly to business outcomes, ensuring impact at all levels.

Client & Business Leadership

• Act as a trusted advisor to clients, ensuring planning strategies align with broader business and marketing goals.
• Deliver honest, bold, and original work that challenges conventions and drives real-world impact.
• Represent the agency as a consistent contributor in new business efforts, helping to secure and expand client partnerships.
• Champion a collaborative and creative environment that fosters high-performance teamwork

We take care of you

Noble People offers a generous time-off package of 15 PTO days per annum, Safe & sick days, Personal and Birthday PTO as well as Summer Fridays, Mental Health & Wellness days, and a Sabbatical Program if you are with the agency for 7 or more years.

We offer a comprehensive healthcare plan for eligible employees and their families which includes Medical with Telehealth/virtual care options, Dental, Vision, 401K, STD, LTD, Life Insurance

Lastly, we allow for a cell phone reimbursement, pre-tax commuter benefits, Flexible Spending Account, daily snacks, and much more.

Diversity and Inclusion

At Noble People, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages, and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints and ideas is what makes us a great place to work and differentiate us as an employer of choice.

We are an equal opportunity employer

At Noble People we are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, sexual identity, disability, or any other characteristic. Each person is valued for his or her talents, expertise, experience, and perspective.