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Ad Ops Coordinator

Ad Ops | New York, NY | Full Time

Job Description

Noble People, a media agency, wants to add an Assistant to our Ad Ops department in New York City. The Ad Ops Assistant will be responsible for helping clients understand how their marketing drives business results while maintaining the integrity of that data through various analytics platforms. You will help elevate the reporting and analytics across the agency by delivering best in class solutions, and providing high quality results within a fast-paced environment.

 

Essential Functions

Ad Operations

  • Responsible for advertising operations for the company. This includes, but is not limited to: specifications, submission, quality control, ad trafficking, debugging, IO fulfillment, discrepancy management, and inventory needs management across multiple properties and platforms
  • Work directly with third party ad servers, rich media vendors, media buying and trafficking teams and internal staff on all elements related to creative specifications, submission, and ad trafficking
  • Oversee trafficking and QA’ing online advertising assets, and follow up with Agency/Advertisers on delinquent assets as needed
  • Oversee early post-launch campaign activities and resolve delivery and performance problems related to set up and technical issues
  • Use DCM for operational purposes related to 3rd party ad serving
  • Assist with trafficking and QA’ing online advertising assets onto DSP consoles and direct publishers, and follow up with Agency/Advertisers on delinquent assets as needed

Media Plan Implementation

  • Ensure all media plan requirements are correctly implemented in a 3rd party ad server
  • Assist Analytics and Ad Tech Director to track, measure, and analyze early post launch campaign activities and resolve delivery and performance problems related to set up and technical issues
  • Assist Media team with campaign optimizations as needed to ensure on-time and complete delivery of online advertising campaigns
  • Offer expertise on best practices concerning digital trafficking of campaigns

Site Integration

  • Generate and distribute pixels/conversion tags according to client’s site integration plan
  • Work closely with Director of Analytics & Ad Tech, the media teams, clients & site management groups to have pixels/conversion tags implemented in advance of media campaigns

Requirements

  • 1+ year(s) of experience in digital media and working with related technologies preferred
  • Solid understanding of digital advertising concepts and terms
  • Basic understanding of ad networks, exchanges and/or auction marketplaces
  • Prior experience with trafficking digital ad campaigns in an ad server and fundamental knowledge of ad targeting methodologies a plus
  • Basic knowledge with creative testing, media formats and internet technologies
  • Must be detail oriented, analytical, organized and produce high-quality work
  • Excellent client service approach and ability to meet tight/ad hoc deadlines and multi-task effectively supporting and delivering on multiple requests
  • Willingness to learn new skills and be able to work in a team environment
  • Ability to work collaboratively as part of a cross-functional team and ability to participate both technical and non-technical discussions
  • Any advertising agency, ad network or publisher experience preferred
  • Familiarity with HTML5, JavaScript and Rich Media a plus
  • Excellent oral and written communications skills a must