Internal Application: Director, Growth & Digital Marketing

About Nexon

Nexon America is a branch of Nexon Co., Ltd., a global video game publisher and leading developer of online virtual worlds for PCs, consoles, and mobile devices. Nexon proudly offers celebrated franchises like MapleStory, KartRider, and Mabinogi that have been enjoyed by millions of players for over two decades. When we founded our Nexon America branch in 2006, we made it our goal to bring those unique games to western players using a player-first approach. We achieve that goal by applying our team’s outstanding free-to-play expertise and live game support to every decision, every day.

But we’re committed to more than our games! Here at Nexon America, we’re all about open communication, diversity, mutual respect, and collaboration, so we can bring out the best in each other. Nexies find support, friendship, and career growth all in one place! And because we know a healthy work-life balance is the key to happiness, Nexies also enjoy flexible hours, a hybrid work model, and extra perks like food trucks, happy hours, and team events. It’s why we’ve earned the Great Place to Work certification for 4 years running!

We’re looking to expand our team with passionate individuals who want to learn, play, and grow with us. Ready for a new challenge?

Summary of Position

Reporting to the CMO of Nexon West, the Director of Growth and Digital Marketing is responsible for driving and leading the growth functions for Nexon America as well as partner as a centralized resource for western territories and regions. This critical role involves leading an integrated team across Paid Media, User Acquisition, Social Media, PR & Communications, Influencer Marketing as well as CRM. This talented leader will require a strong data driven approach with an acute understanding of performance marketing including marketing technologies (MarTech) to help lead, develop and drive supporting execution to brand marketing plans for all Nexon America games (PC, Console, Mobile).

We are currently working in the office 2-3x a week in a hybrid work model.

Job Responsibilities

• Develop and drive the strategic ownership for our User Acquisition (UA) for PC and console games, encompassing UA spend, agency partnerships and management as well as curating and managing MarTech reporting tools

• Cultivate a high-performing team of data-driven marketers specializing in user acquisition for PC and console supporting Nexon’s virtual worlds

• Manage and mentor several critical integrated, cross functional marketing verticals such as CRM, social media, public relations, and influencer marketing

• Pro-actively seek out solutions to critical business problems to help the organization grow and achieve business goals

• Closely partner and support the product marketing and brand teams with their go-to-market strategies acting as a liaison to external vendors and partners to help with downstream execution of marketing tactics

• Foster engagement, consultation, and collaboration with senior stakeholders in game studios, marketing departments, to drive synergy and success

• Collaborate with Creative and Intelligence Labs teams to support overarching goals, drive and define processes, and refine optimization efforts for PC and console gaming campaigns

• Other duties as assigned

Work Experience

• Have 12+ years’ experience in performance marketing, managing demand generation & the player acquisition funnel PC and console games as well as a strong understanding of other critical growth functions such as CRM
• 4+ years of experience in leadership/team manager role

Education, Professional Training, Technical Training or Certification

• Bachelor’s degree or equivalent years of work experience
• MBA a plus

Knowledge/Skills

• Managed AAA media budgets and have an acumen for strong budgeting and accounting practices

• Comprehensive knowledge of local and global data privacy regulations and requirements

• Advanced data skills; strong analytics background including data manipulation and technical data requirements for UA operations

• Ability to work in a dynamic, fast-paced environment and convert the ambiguous into clear action

• Outstanding communication – both written and spoken at both a regional and international level

• Able to build relationships and partner with diplomacy and empathy while dealing with multiple partners and excel in matrix environment

• Have both a strong understanding of the digital games space as well as international business. The role requires diplomacy and strong communications with global and regional teams

Management has the right to add or change duties and job requirements at any time.

Nexon’s Benefits and Perks

We offer medical, dental and vision plans for you, your spouse or domestic partner and your children. Employees who enroll in the high deductible health plan receive an annual employer contribution to a health savings account and company paid hospital indemnity benefits. We also provide company paid life, AD&D, short-term and long-term disability benefits as well as access to voluntary life and AD&D for yourself and your dependents, flexible spending accounts, a 401(k) savings plan with a company match, and pet insurance. Nexies are encouraged to take advantage of our monthly wellness credit, participate in lunchtime yoga, and enroll in language classes. We host bi-monthly catered lunches, monthly happy hours, and maintain a well-stocked snack bar. To help you maintain a good work life balance, we offer paid time off, sick days, company holidays, and a year-end break.

Nexon is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law and will not be discriminated against on the basis of disability.

Compensation Description for Pay Transparency (annually)

The base salary range for this position in El Segundo, CA is $170,000 - $200,000 annually.

Our salary ranges are determined by market data based on position and level. The range displayed on each job posting reflects the minimum and maximum salaries for that position. An individual’s pay is determined by factors including, but not limited to, a candidate’s qualifications, skills, experiences, relevant education or training, and location.

Base pay is one part of the Total Rewards package that is provided to compensate and recognize employees for their work. This role may be eligible for additional discretionary bonuses/incentives, however the salary range listed in this job posting reflects the base salary only.