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Sr. Search Marketing Analyst

Marketing | Los Angeles, CA | Full Time

Job Description

Is this the right role for you?

  • Have you effectively grown and optimized Adwords budgets in excess of $100k/month?
  • Are you a seasoned Google Shopping pro w/serious e-commerce chops?
  • Do you have a passion for data-driven marketing acquisition and growth hacking ways to maximize ROAS?
  • Are you a proactive grinder willing to do whatever it takes to be successful in digital marketing?

If you answered yes to all 4 of these questions, please send us your resume we'd love to talk!

The team that you’ll be a part of:
Winner of the 2016 Oracle Marketing Markie Awards - "Best Emerging Company", and a 10-Time Inc.5000 Award recipient! Mobovida (CellularOutfitter.com) is seeking an experienced and driven Sr. Search Marketing Analyst, to help drive our search marketing (SEM/SEO) initiatives and to help test and discover new avenues for digital acquisition. Our mantra is "In God We Trust - All Others Bring Data!". We're an award-winning online retailer with a core DNA in direct-response digital marketing.

Inc 5000 ranking: https://goo.gl/zidi4r

Your Mission Should You Choose to Accept:
Manage and help rapidly scale and optimize our enterprise-level PPC/SEM initiatives with an eye toward the continual growth of the channel while maintaining ROAS parameters. Vigilantly farming out creative and innovative growth-hacking techniques to generate more qualified traffic and staying ahead of the curve as digital acquisition channels evolve.

The Daily Charter:

  • Management and optimization of large Google Adwords and Shopping accounts, Bing, Display, AMZN AMS and more.
  • Utilizing heavy data-driven marketing analytics to proactively seek out optimization opportunities to open new keyword opportunities, testing ad copy, SQ mining, price testing, landing page optimization, audience segmentation, promotions and more
  • Conversion Rate Optimization and Execution of A/B/n & MVT testing cycles from start to finish (data aggregation to hypothesis ideation, to execution, and post-test analysis)
  • Work with procurement and merchandising teams to constantly create new product exposure opportunities and effectively merchandising the onsite experience to maximize conversions in highly competitive verticals
  • Drive organic SEO process and ensuring optimization and content efforts are in sync with PPC and overall search trends

Keywords/Buzzwords/Experience that should apply to you:

  • SERIOUS SEM/PPC chops in Ecommerce with 3+ years in Google Adwords/Shopping and Bing PPC w/demonstrated history of growth hacking innovative ways of scaling accounts and ROAS
  • Google Shopping and feed management expertise w/understanding of ecomm metrics and strategies
  • Masterful use of Google Adwords Editor & Bing Ads Editor
  • Experience w/Amazon AMS platform (Headline, Sponsored products, and product list) and cross-incorporating techniques across both Adwords & AMS
  • Familiar and comfortable in customer acquisition-driven KPIs (CAC, ROAS, CLV/LTV)
  • You’re a thought leader or at least a “wannabe” in marketing acquisition and have contributed to the SEM and growth hacking community
  • Enterprise-level Marketing Analytics proficiency (GA, Adobe Analytics, Core Metrics, Tableau, KISS Metrics, Looker, etc.)
  • CRO and LPO tool experience (Optimizely, VWO, Unbounce, Leadpages.net, Hotjar, etc)
  • Advanced Excel (vlookups, pivot tables, macros)

What's in it for you:

  • Nuggets of knowledge dropped daily: https://goo.gl/921bxL
  • Be part of a lean, agile and enterprising company that has dominated online retail mobile accessories for 14 years and perpetually growing
  • Work with some of the best minds in digital marketing and technology
  • Driven but chill culture that's keen on personal happiness, enrichment, and personal development
  • UNLIMITED PTO
  • Great 100% covered medical, dental, vision