Google Adwords/Shopping Specialist - 100% Remote Start ASAP
Marketing | City of Industry, CA | Full Time
* Work from home and start ASAP + 100% Remote + Sizable Comp & Bonus Structure!
11-Time Inc.5000 Award recipient and winner of the 2016 Oracle Marketing Markie Awards - "Best Emerging Company" CellularOutfitter/Mobovida is seeking an enterprising rockstar-in-the-making Google Ads/Google Shopping Specialist to join our industry-leading E-commerce digital marketing team.
Mobovida (site:CellularOutfitter.com) is an award-winning online retailer with a core DNA in direct-response digital marketing. Portfolio company of CSC Generation (Backed by Khosla Ventures, Maveron, Crosslink Capital, More).
*Check out our Facebook study: https://www.facebook.com/business/success/mobovida
Seeking an EXPERT in Google Ads (paid search) & Shopping campaign management and optimization. Highly competitive mobile accessory vertical (site: CellularOutfitter.com) + seeking to expand into new categories. Among other things, your primary task will be transitioning our current Smart Shopping campaigns back to manual campaign management and search campaigns off TROAS to manual CPC with the ultimate goal of immediately and massively scaling traffic & revenue at a 2.5X ROAS target.
- Requires in-depth analysis in varying periods to assess campaign-level performance across thousands of KWs and ads to find pockets of opportunity to prune wasteful spend and drive revenue.
- Bid mgmt. & utilization of modifiers (audience/geo/day/device, etc) to scale profitable performance
- Landing page/post-click experience and Conversion Optimization to increase conversion rates
- Remarketing windows and Dynamic Remarketing
- Data feed optimization and mgmt.
Keywords/Buzzwords/Experience that should apply to you:
- 5+ years of Google Adwords and Google Shopping experience
- Surgical Mastery of Google Analytics, Tag Manager (GTM) and Google Optimize
- CRO experience (Google Optimize/Convert/Optimizely/Hotjar) and landing page platforms (Unbounce/Leadpages/Instapage, etc.)
- Experience with large scale ad accounts and product catalogs (10k+ skus)