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Email/CRM Marketing Manager

Marketing | Irvine, CA | Full Time and Contract

Job Description

We're seeking an experienced Email Marketing/CRM individual who has expertise in retention marketing and maximizing customer repeat purchases rate and customer lifetime value (CLV/LTV). This individual will be savvy with multiple enterprise level ESPs (Oracle Responsys, Sendgrid, Klaviyo, Marketo, Silverpop or equivalent), and has built from ground-up, or improved upon large scale (1MM list size+) email marketing campaigns.

The team that you’ll be a part of:
Winner of the 2016 Oracle Marketing Markie Awards - "Best Emerging Company", and a 10-Time Inc.5000 Award recipient! Mobovida is an award-winning online retailer of mobile accessories with an upstart fashion-forward direct-to-consumer brand that's forging a unique and disruptive way of product development via our various digital marketing channels.

Inc 5000 ranking: https://goo.gl/zidi4r

*Check out our Facebook study: https://www.facebook.com/business/success/mobovida

Take a look at our websites: www.mobovida.com www.cellularoutfitter.com and www.wirelessemporium.com

Your mission should you chose to accept:

  • Elevate the repeat purchase characteristics of our customer base via highly effective email marketing and CRM.
  • Work with product and merchandising teams to drive relevant promotions and merchandising mix based on qualitative customer feedback and quantitative analysis. 
  • Improve upon segmentation, automation and promotional processes to drive toward a true” single view of customer” to maximize customer retention and lifetime value.
  • Continually managing, testing and optimizing all lifecycles, triggers and promotions to maximize open rates, click through rates, conversion rates and AOV while minimizing list churn.
  • Work with acquisition channel managers to increase email acquisition and generate qualified leads
  • Drive the entire creative, content, merchandising and landing page experience for email and all retention channels
  • Testing new avenues for CRM and engagement via text, chat and other real time 

Keywords/Buzzwords/Experience that should apply to you:

  • 3+ years of Email Marketing experience in the consumer ecommerce vertical
  • Experience with Oracle Responsys, Klaviyo, Marketo, Listrak, or equivalent REQUIRED
  • Experience advanced techniques such as RFM, cohort analysis, LTV marketing initiatives
  • Google Analytics advanced expertise
  • Experience with Looker, Tableau or equivalent BI tools
  • Proficient at Microsoft Excel (VLookups, pivot tables, etc), and SQL
  • Photoshop and Illustrator experience a plus
  • HTML and CSS experience a plus


What's in it for you:

  • Driven but chill culture that's keen on personal happiness, enrichment, and personal development
  • Great 100% covered medical, dental, vision
  • Monthly and quarterly employee appreciation and team building events + daily Super Smash Bros. duels
  • Be part of a lean, agile and enterprising company that has dominated online retail mobile accessories for 14 years and perpetually growing
  • Work with some of the best minds in digital marketing and technology