Digital Marketing Analytics Manager
Marketing | Irvine, CA | Full Time
What we're looking for:
Are you a data junkie with a passion for not only identifying problems, but being vigilant with continuous testing to solve those problems? Do you possess the business sense to prioritize and apply data in the right way to drive meaningful business impact? If so, we’re seeking an experienced Digital Marketing Analytics Manager to help drive our web analytics, business data and experimentation to identify, optimize and accelerate our marketing and ecommerce growth initiatives.
The team that you’ll be a part of:
Winner of the 2016 Oracle Marketing Markie Awards - "Best Emerging Company", and a 10-Time Inc.5000 Award recipient! Our mantra is "In God We Trust - All Others Bring Data!". Mobovida is an award-winning online retailer of mobile accessories with an upstart fashion-forward direct-to-consumer brand that's forging a unique and disruptive way of product development via our various digital marketing channels.
Inc 5000 ranking: https://goo.gl/zidi4r
Utilizing Google Analytics and other analytics and data sources to continually assess visitor behavior, the user funnel and more to identify onsite customer friction points and devise actionable strategies for optimization
Administer the entire website Conversion Rate Optimization process to drive improvements in conversion rate, AOV and customer repeat purchase rate.
Leverage BI tools and customer data to help optimize product pricing and elasticity to increase sales and optimize gross margin.
Assist with producing meaningful data and insights for marketing and merchandising teams
Keywords/Buzzwords/Experience that should apply to you:
HIGHLY tech savvy w/prior web analytics and/or data analytics role experience in Ecommerce req’d
Googe Analytics certification with 3+ Yrs of demonstrated mastery including other enterprise class web analytics tools (Adobe Analytics, Core Metrics, KissMetrics, etc.)
Experience with enterprise BI tools including Looker, Tableau, Periscope, etc.
Experience with website conversion rate optimization and experimentation and tools (Optimizely, VWO, Adobe Target, Hotjar, Sessioncam etc.)
Experience with customer cohort analysis and customer LTV modeling
Advanced R or Python
SQL skills a plus - comfortable working with very large data sets
Great communication skills, organized, able to multitask and be a team player
- Advanced Excel (vlookups, pivot tables, macros)
What's in it for you:
- Nuggets of knowledge dropped daily: https://goo.gl/921bxL
- Be part of a lean, agile and enterprising company that has dominated online retail mobile accessories for 14 years and perpetually growing
- Work with some of the best minds in digital marketing and technology
- Driven but chill culture that's keen on personal happiness, enrichment, and personal development
- Great 100% covered medical, dental, vision