Email Specialist -Partial Remote
Corporate | Taylorsville, NC | Full Time
Mitchell Gold + Bob Williams is searching for a dedicated Email Specialist with strong organizational skills to join the Ecommerce Team reporting to the Sr. Director, Ecommerce. The Email Specialist will play an instrumental role in driving omni-channel strategies with the purpose of increasing qualified traffic to our retail stores, website, and lift leads in trade and contract sales. Partial Remote.
Perform day-to-day operational email marketing activities including, but not limited to, building the newsletter, writing subject lines, requesting creative, scheduling, A/B testing time or subject line, QA, and deployment of one-time and automated campaigns
Collaborate with key stakeholders to build Email Marketing calendar to support omni-channel initiatives.
Monitor, evaluate and optimize channel performance to drive continuous improvements in KPIs using ESP and Google Analytics.
Leverage consumer and web analytics data to formulate strategic insights. Report daily, weekly and monthly to internal teams.
Responsible for maintaining marketing project timelines, drafting creative briefs, overseeing timely asset delivery and seeking business approvals.
Meet with third party partners to develop best in class triggered email programs. Follow email marketing best practices including strategies for onboarding, re-engagement, personalization, and audience segmentation.
Partner with merchandising, creative, Retail and E-commerce teams to develop customer-centric strategies.
Proactively research and evaluate new opportunities for growth and expansion.
Excellent problem solving and analytical skills; able to manage large quantities of data quickly
Demonstrated ability to communicate effectively with digital agencies and other external channel partnerships and to work cross-functionally and maintain strong relationships.
Working knowledge of HTML
Reporting on business KPIs using Google Analytics
Proven track record of bringing tested and straight-forward best practices
Strong Excel and presentation skills
Strong self-management, self-pacing and organizational skills
Comfort researching and learning new technology applications
Ability to manage customer, audience lists and managing an ESP system
Flexible and able to respond immediately to often changing business priorities
Bachelor’s Degree in marketing, business or related field.
2 – 4 years’ experience in email marketing
Must have strong skills in strategy and planning, merchandising, and marketing along with project management skills and ability to prioritize and communicate across multiple levels of business.