Paid Social Media Specialist - Fitness/Nutrition Industry (US RE
Marketing | West Coast | Full Time
Paid Social Media Specialist - Fitness/Nutrition Industry (US REMOTE)
Manage multiple full-funnel digital media strategies--including planning, analytics, and optimization. This person will work within the marketing team to run paid media campaigns in multiple channels. Campaigns include paid search, social media, display ads, and online video to reach and exceed clients' goals. This team member will create dynamic advertising strategies by combining strengths in planning, execution, analysis, and creativity. A qualified candidate will be someone who is intensely curious as to how to optimize ad campaigns in order to reach target markets and maximize ROI.
Duties and Responsibilities include, but not limited to:
Be responsible for campaign creation and management across multiple channels
Manage ad budgets, including budget allocation and successful bidding strategies
Create, categorize and refine keyword lists and strategies to create comprehensive campaigns
Analyze campaign performance and continually implement data-driven optimizations
Report to stakeholders about campaign metrics and strategic recommendations
Maintain awareness of new marketing platforms and techniques, as well as look for opportunities to innovate and develop new techniques
Function as a subject matter expert to advise stakeholders on digital media strategy
Document campaign activities in order to continually assess and optimize
Cultivate fresh ideas and discover new opportunities based on data analysis, trends in the digital marketing space and new brands/products being launched
2+ years of hands-on PPC experience with responsibility for monthly budgets > $10,000
Experience managing paid campaigns on channels such as: Google Ads, Facebook Ads Manager, Twitter, Reddit, and Quora
Ability to prioritize multiple projects and work efficiently in a work-from-home office environment
Keen problem-solving and troubleshooting abilities; high level of accuracy and attention to detail
Preferred: Experience in B2C marketing within the wellness/fitness/nutrition industry
Preferred: Experience in B2C marketing for SaaS and mobile apps
Very inquisitive, passionate to understand digital marketing technologies and market behaviors
Proven analytical skills with attention to detail in making data-driven decisions
Experience in analyzing datasets in Excel or Google Sheets (e.g., Pivot Tables, VLOOKUP)
Ability to adapt and work effectively in a continuously changing environment
Able to make independent judgments and perform with minimal supervision
Check out our website for a bit more information on our company www.metpro.co
Schedule is (Full time)
Competitive compensation package.
Would you like to work in a fun and fast paced environment where you get to help people become the best versions of themselves? We are looking for a few great people to expand our awesome team at MetPro! We are helping people hack their metabolic code using our science and technology platform to unlock health and fitness success.
At MetPro, we specialize in the research and optimization of metabolic behavior and complete physical transformations. Our coaches and experts provide concierge lifestyle fitness and nutrition coaching based upon the science and technology developed by our founder and internationally recognized expert in body transformation- Angelo Poli.
Are you up to the challenge of being part of the team who is breaking the traditional notion of nutrition and fitness management, as well as helping people successfully achieve and maintain their health and fitness goals?