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Marketing Director

Marketing | West Coast | Full Time

Job Description


MetPro Job Description


Position: Marketing Director

Classification: Exempt

Reports To: COO

Last Update Date: April 6, 2021


Introduction

MetPro has a proven track record of improving thousands of lives. Using an advanced methodology, MetPro works with each person’s unique metabolism. Using a scientific and individualized approach that includes diet and exercise to reach goals, clients achieve results. As the Marketing Director, you will lead our efforts to dramatically increase MetPro’s reach in the US and internationally. If you’re passionate about transforming the lives of millions of people, read on!


Role Summary

This position is responsible to lead, plan, manage, execute, and deliver results for MetPro campaigns in all marketing channels. You are innovative, strategic, process-oriented, and passionate about delivering results. In this role, you not only lead and manage a team, but often are a key contributor to a campaign’s success--modify an email template, create a social media post, write copy, crop a photo, or pivot marketing data in a spreadsheet. You are not just a distant leader; you are a do-er.


With an analytical approach, you use marketing data to make strategic and well-reasoned decisions. You are never satisfied with the status quo; you are deeply curious and “double click” into all the data you can. You are excited and eager, keeping current with the ever-changing industry and leading others to do the same. As a tireless optimistic leader, you are able to have a team pivot quickly, experiment with new strategies, and measure performance based on results. 


You will have a decent sense of brand identity and style, but you consider yourself more “left brain.” Marketing numbers are your language; you incessantly calculate ratios and metrics in your head while you constantly inspect campaign performance. If you have experience marketing to consumers in the nutrition, fitness, or wellness industries, even better. Preferred candidates will have industry experience. This is a growth and performance-based role; prior experience in leading a small marketing team to deliver results is required.



Responsibilities/Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Oversee all aspects of MetPro marketing including, but not limited to: email campaigns, social media (organic and paid), paid search, webinars, company website, and affiliates.

  • Be responsible for marketing budgets and the associated KPIs 

  • Manage a small, multi-disciplinary team of marketing specialists

  • Prepare accurate and timely reports on our marketing campaign’s overall performance.

  • Design and develop demand generation content strategies (e.g., long-form emails, tweets, videos, infographics, white papers, webinars, website landing pages, case studies).

  • Continually drive the organization towards best marketing practices based on industry trends.

  • Monitor and assess other businesses in the competitive market landscape; introduce innovative approaches to compete, differentiate, and achieve success.

  • Proactively identify threats, risks, and opportunities and develop solutions.


Requirements:

  • A minimum of 3 years’ experience in a hands-on, specialist role in digital marketing

  • A minimum of 3 years’ experience in managing projects and teams

  • Managerial experience in building a team and working with contracted resources

  • Proven experience in working with an annual ad budget > $1M

  • Deeply curious and familiar with using data to drive strategic decision-making

  • Deep and broad knowledge of best practices for demand generation marketing

  • Very conversant in key marketing analytics.

  • Highly creative, with excellent analytical abilities

  • Outstanding communication and interpersonal skills

  • Current and growing in the latest trends and technologies in digital marketing


Work Environment

These roles require contributing to a positive and vibrant company culture that is 100% remote. As a manager and leader of a remote team, this requires excellent communication skills and the ability to drive results without direct, in-person supervision.


Physical Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The job duties regularly require prolonged periods sitting at a desk and working on a computer. The employee is regularly required to talk or hear. The employee frequently is required to use hands to finger, handle or feel; and reach with hands and arms. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

 

Other Duties:

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities

and activities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

EEO Statement:

MetPro is an Equal Employment Opportunity Employer.

 

I understand that my employment with MetPro is considered at will, meaning that either the organization or I may terminate this employment relationship at any time with or without cause or notice. This job description is not a binding contract and signing this document does not change the fact that MetPro is an at-will employer.