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Marketing Coordinator for Korean Program

Home Care | Atlanta, GA | Full Time

Job Description

Our Company:

MedSide Healthcare is committed to providing superior in-home care through a wide range of services including skilled nursing, rehabilitation, medical social services, personal support and homemaker services to our patients in their homes. The primary goal of MedSide’s management and staff is to provide these services in a way which optimizes the dignity and independence of all of our patients. The growth of our company can be attributed to our employees' knowledge, skill and commitment to providing outstanding patient care and customer service.

Now is the time for you to be involved in the care of our patients and the exciting expansion of our company!

Job Description:

As the Korean Marketing Coordinator, you will direct, establish, plan, maintain and implement overall business development policies, community outreach and education programs for MedSide Healthcare. In this role, you will be responsible for reviewing and analyzing information, identifying potential business partners and new business opportunities, and developing new initiatives and partnerships. You will supervise the liaisons and territory managers.


Job Responsibilities:

  • Establish a rapport with health care managers from the metropolitan area

  • Follows-up on leads, cultivates relationships with prospects and referral sources and conducts tours of the healthcare components of the campus.

  • Analyze results and make recommendations for future actions.

  • Keeps abreast of competitive market intelligence and draws conclusions/recommendations from it.

  • Develop relationships with local professional and civic organizations which include but are not limited to Geriatric Case Management Teams, Alzheimers Association, and medical management groups

  • Requires outstanding organizational skills, and a service attitude towards the community

  • Demonstrate exceptional interpersonal skills, multi-tasking and problem solving

  • Assist in developing comprehensive marketing plans and programs for the department, both short and long range, to support sales and revenue objectives and implements these plans.

  • Build applicant sources by researching and contacting community services, colleges, employment agencies, recruiters, media, and internet sites; providing organization information, opportunities, and benefits; making presentations; maintaining rapport.

  • Evaluates applicants by discussing job requirements and applicant qualifications with managers; interviewing applicants on consistent set of qualifications.


Job Qualifications:

  • Bachelor's Degree in Business, Marketing, or Health Care required

  • At least 1-3 years of Marketing experience (preferably in healthcare)

  • Computer proficiency with Microsoft Office: Word (creation of templates and macros), Excel, PowerPoint (customized), Google Docs, Photoshop, Adobe, & Google Chrome

  • Have existing relationship within the Korean community and community service organizations

  • Excellent communications skills

  • **Bilingual (Korean/English)