Principal Product Manager

Who We Are

Measured is the pioneer and leader of incrementality-based measurement and optimization for consumer brands. Leading brands use our elegant, all-in-one platform to manage, test, plan, and optimize over $15 billion in full-funnel media investments. Since 2017, we have helped marketers prove the incremental impact of their advertising and maximize ROI with unmatched ease, precision, and efficiency.

Measured is the only company that empowers brands with comprehensive incrementality intelligence through adaptive methodology, end-to-end automation, and industry-leading expertise.

Measured is led by marketing measurement entrepreneur Trevor Testwuide, and boasts a veteran team of cross-channel marketing analytics experts.Measured is the pioneer and leader of incrementality-based measurement and optimization for consumer brands. Leading brands use our elegant, all-in-one platform to manage, test, plan, and optimize over $15 billion in full-funnel media investments. Since 2017, we have helped marketers prove the incremental impact of their advertising and maximize ROI with unmatched ease, precision, and efficiency.

Measured is the only company that empowers brands with comprehensive incrementality intelligence through adaptive methodology, end-to-end automation, and industry-leading expertise.

Measured is led by marketing measurement entrepreneur Trevor Testwuide, and boasts a veteran team of cross-channel marketing analytics experts.

Summary

As a Principal Product Manager you will lead product strategy and execution for the development of platform and services for Measured’s Enterprise customer segment. You will need to successfully solve Enterprise customer needs by closely working with experienced engineers, designers, data scientists and customer success teams to deliver high-impact value fast and at scale. You have a proven track record of building and scaling B2B SaaS products.

Responsibilities

• Design and implement a comprehensive enterprise product strategy that aligns with Measured’s Enterprise customers and business goals.

• Build and maintain the product roadmap for enterprise products, identifying new product opportunities and prioritizing them based on user needs, business goals, and technical feasibility.

• Partner cross-functionally to ensure successful products, encouraging effective communication and alignment of objectives.

• Serve as the primary point of contact for enterprise product needs, meeting with executives, cross-functional teams to understand how to create value for customers.

• Document detailed requirements, including functional specifications, APIs, data mappings, and experience guidelines.

• Conduct market research, competitive analysis, and partner assessments to identify integration opportunities and define product requirements.

• Collaborate with cross-functional partners to design, deliver, and scale high-quality products.

• Define and monitor key performance indicators to evaluate success, using data to identify new opportunities.

• Stay up-to-date with industry trends, new technologies, and best practices, and apply that knowledge to improve your product portfolio.

Qualifications

• 10+ years of overall experience with 5+ years as a Product Manager focused on building B2B SaaS platforms and products.

• Strong understanding of enterprise workflows, APIs, data integrations, business analytics.

• Experience working with marketing analytics & AI-driven solutions, particularly as they apply to media measurement and optimization.

• Passion for creating exceptional customer and partner experiences with focus on driving business growth through enterprise workflows and strategic integrations.

• Experience working in an Agile development environment, following methodologies such as Scrum or Kanban.

• Experience working in the AdTech or MarTech platforms is preferred.

• Excellent analytical and problem-solving skills, and ability to translate technical concepts into product requirements.

• Strong communication and collaboration skills, across functional and organizational boundaries.

• Proven track record of delivering successful products ahead of schedule.

• Strong organizational skills, with the ability to manage multiple projects simultaneously and prioritize effectively