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Marketing Scientist/Econometric Modeler- NYC or Princeton, NJ

Analytical Insights | New York, NY

Job Description

About Us

MarketShare is an analytics company that enables businesses to grow more efficiently via cross-media attribution and marketing optimization through our platform of combined technology, data, modeling and business intelligence solutions.  We are reshaping the way companies think about advertising and marketing their products and services and delivers unprecedented recommendations and checkpoints to help them achieve the best possible ROI via marketing.  The mathematics and modeling behind our work are globally recognized and respected as industry-leading.

We pride ourselves on a track record of developing ground-breaking innovations in predictive analytics and software, and delivering insights that exceed client expectations, which has led to continued growth and long-term client relationships.  MarketShare is currently powering marketing and media insights for many of the Fortune 500 companies, leading ad agencies and large media conglomerates around the world.  We have helped direct over $100 billion in marketing spend for clients in over 45 countries and all U.S. DMA's.

MarketShare team has grown worldwide across Los Angeles, New York, San Francisco, London, Tokyo, and Bangalore.

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Marketing Analyst, Scientist, Statistical Modeler Role

We’re searching for individuals with excellent quantitative and analytical skills who can develop actionable quantitative models and analyses to help clients address their marketing challenges such as marketing effectiveness, ROI, brand equity impact, channel effectiveness, and pricing. 


Ideal candidates will have the opportunity to grow in a number of areas:

  • Market response modeling: Architect and create complex market response models covering the complete portfolio of marketing activities of our clients. These models not only address short term effects of marketing but also the long term impact on brand and competitive position
  • Project management: Manage workstreams and priorities for distinct projects; Support development of client deliverables; Organize aspects of projects
  • Methodology development: Contribute to MarketShare’s portfolio of internal tools and client facing products providing new analytical functionality and process efficiency gains
  • Interdisciplinary work: interact with multiple teams across the firm to provide and improve our end-to-end solution: Data Management, Optimization, Strategy consulting and Engineering.
  • Marketing: gain a deep understanding of how marketing works across a wide range of clients and industries


What We Look For

As a company developing innovative and ground-breaking solutions for our clients, we recognize that candidates from distinct backgrounds may be a good potential fit.  Our ideal candidates possess a combination of professional work experience in marketing analytics, especially marketing/media mix modeling, predictive analytics, or financial analysis. 

Must haves:

  • Excellent diagnostic skills to analyze and identify discrepancies within data sets
  • Advanced proficiency with analytic software tools such as R, SAS, SPLUS, Eviews and a good understanding of the statistical algorithms typically used in Marketing Analytics
  • Strong work ethic with the ability to adapt to the situation, be flexible and nimble in terms of work planning, and the ability to think quickly on your feet
  • Director Level - Demonstrate experience in both autonomously directing the analysis portion of client engagements and working efficiently within an interdisciplinary team
  • Bachelor’s Degree preferably in statistics, mathematics, marketing, economics or an applied science.


We are filling positions at three tiers:

  • Director: 8+ years of experience in a field related to marketing analytics; Master’s degree is also preferred. Previous work in a marketing department or marketing agency is a plus.
  • Manager: 5-8 years of experience in a field related to marketing analytics; a Master’s degree is also preferred.
  • Analyst/Senior Analyst: BS or BA along with 1-5 years of previous work experience.


Outside Recruiters: Please do not contact MarketShare employees with unsolicited resumes.