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VP, Custom Research - Marketing Sciences

CUSTOM RESEARCH | Los Angeles, CA | Full Time

Job Description

At Marketcast, we believe in the power of fandom. Whether you’re a gaming company creating your next must-play game, a studio developing the next blockbuster, a streamer changing the game, or a beverage brand seeking to disrupt the grocery aisle, we deliver data-driven research and insights to move the needle. 

As a truly full-service agency – research, insights, tracking, social, data science and more – we are perfectly positioned to solve unique (and fascinating) business challenges. We’re looking for passionate, curious, hungry people to join the team and help change the world – one research question at a time.  

We’re looking for: 

  • Someone who is passionate about advanced analytics and won’t rest until they’ve evolved our toolkit to consistently be the most leading edge in the industry.  

  • Someone who can and wants to lead product and methodology focused R&D, including expansion beyond primary research - and will lead analytical design, where needed in primary research projects too. 

  • Someone who will be the senior technical expert for project teams. 

  • You – if you are excited about overseeing and executing a variety of advanced analytics – from conjoint to discreet-choice modeling, market segmentations, structural equation modeling, look-a-like modeling, market simulators and any other cool stuff that has yet to be discovered! 

  • Someone who is excellent at managing projects from start to end. 

  • Folks who can see data and tell a story. 

  • Someone who can lead and mentor a team on every stage of the research process – who is both generous as a leader and not afraid to roll up their sleeves and jump in. 

  • Someone with experience in pushing every aspect of the work to get the very best out of the process – leaving no stone unturned. 

  • Practitioners who love the work, and also want to build client relationships. 

  • Team players – we are stronger together – we like to work in groups.  

  • Curious minds, especially when it comes to finding solutions. 

  • Strategic brains – we're problem solvers – harnessing the core question, bringing to life the research narrative, having an eye on the detail, and understanding the big picture are all musts. 

  • Strong communicators – written and verbal. Being able to find the right words to articulate the question, the story, and everything in between perfectly, is a really big deal for us. 

  • Someone with experience in any (or all) of our business areas – Media and Entertainment, Tech, Gaming and Lifestyle Brands – would be helpful, but if not, it’s not a deal breaker. 

You’re going to need to have:

  • At least 10 yrs experience in a related role at a research agency, an analytics firm, analytics or data science division of an ad agency or in a research and analytics capacity on the client side. 

  • A Bachelor’s degree in the Statistics, Social Sciences with a heavy quant emphasis or other specializations with quant leaning.  

  • Masters and Ph.D.s are great too! 

  • A pretty good handle on Microsoft Office. We use it a lot. 

  • A desire to live in LA or New York – that's where we’ll be back to, when we can. 

Benefit and Perks:

  • Medical, Dental, Vision
  • 401(k) with company match
  • Freedom Leave
  • Wellness plan and events
  • And more...


Our Purpose 

Fandom connects people with shared passions and builds communities around them. It offers them space to express their joy and love, whether that’s for superheroes, sports teams, or even small batch whiskeys. 

At MarketCast, we believe in the power of fandom. It’s as important for brands as it is for action heroes. 

And, we do fandom research, data science and analytics better than anyone on the planet. This obsessive focus on fans helps the world’s top creators, media platforms, and sports leagues transform followers into fanatics and investments into impact. 

Our Values 

Curiosity Makes Us Tick 

Our love of learning manifests in everything we do - from the surveys we field and the datasets we analyze to the technology we develop. Where others pause, we push forward, uncovering hidden meaning and answers. Always learning, always looking for more. 

Reward the Hustle 

We attract and cultivate talent who roll up their sleeves and get things done, no matter the task, timeline or challenge. In return, we recognize and reward their performance and commitment. It’s an approach that keeps our teams tight, hands-on, and consistently delivering. 

Trust is Everything  

Our research and perspectives move markets, fuel creative decisions and impact millions of fans daily.  This kind of influence requires trust and responsibility, something bestowed on us by our clients.  It is earned, honored, and never taken for granted. 

Value the What and the How 

It’s not enough to be exceptional in your role if you can’t play well with the team. We honor great work by looking at what is accomplished and how we work together to achieve results. This ensures great performance never comes at the cost of behavior that can harm our culture. 

Diversity will be Our Superpower 

Our differences make us stronger. As researchers and data scientists, we have a responsibility to reflect the diverse audiences and communities all around us. Understanding people, opinions and life experiences fuels our insights and deepens our perspectives. 

At MarketCast, we don't just accept difference - we embrace it, support it, and thrive on it for the benefit of our global culture and success. MarketCast is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

CCPA NOTICE:  In accordance with the California Consumer Privacy Act, please note that we collect some or all of the below categories of personal information from you as part of the application process and use it for the purposes indicated.  Category of Personal Information: 1. Name, Contact Information (phone, email, address) Purpose: To be able to contact you 2. Information on work history and education Purpose: To be able to assess qualifications for the role 3. Race/ethnicity information (optional) Purpose: To comply with governmental reporting obligations 4. Veteran and military Status (optional) Purpose: to comply with governmental reporting obligations