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Research Manager - Campaign Analytics

CAMPAIGN ANALYTICS | Los Angeles, CA | Full Time

Job Description

At MarketCast, we believe in the power of fandom.   Whether you are a Hollywood studio developing the next blockbuster, a streaming service fighting for subscribers, or a beverage brand seeking to disrupt the grocery aisle, we provide data-driven research and insights to help find and engage the fans that matter most.   

Through the acquisition of Deductive, a leading provider of data science services for media companies, MarketCast is bringing together a unique combination of traditional qualitative and quantitative market research with advanced data science and analytics. As a member of this newly formed MarketCast Data Science Services team, you will be working alongside the most gifted minds in media analytics, helping them bring to market new audience attribution and segmentation products to support leading Hollywood studios, streaming services, lifestyle brands, and sports leagues. 

 We are looking for a Research Manager to join our Campaign Analytics Team in Los Angeles.  

 You will be joining a leading agency with a primary focus on film studios and other entertainment clients. The position sits within MarketCast’s Campaign Analytics division, testing trailers, TV ads and digital materials for a range of entertainment clients. This is a fast-moving world with clients commissioning projects at short notice and MarketCast prides itself on exceptional client service, flexibility, super-fast turnaround and concise analysis of results.

Key Responsibilities

The position will be primarily focused on managing one of the agency’s most active and high profile entertainment clients, centered on set up and reporting of materials testing (trailers, TV spots, posters, digital). Specific responsibilities entail working closely with the client research team to assist with project set up and ensure client requirements and objectives are covered, analyzing materials and data and reporting the findings, including written and client debriefs (face-to-face / calls).

 This is a central position within a dynamic team, covering both US and International projects, with client exposure and the opportunity to move fast and develop as an analyst, including involvement with other methodologies.

 The Ideal Candidate will have

  • Proactive attitude: self-starter, able to work without detailed supervision and take responsibility for fulfilling projects
  • Minimum 1-2 years’ experience (ideally with an entertainment focus)
  • Excellent writing skills
  • Keen attention to detail, good project management and organizational skills
  • Familiarity with basic quantitative research
  • Strong interest in entertainment; movies, series and tuned in to popular culture
  • Ability to work under pressure and to tight deadlines
  • Flexible approach to work – prepared to do whatever it takes to get the job done on time and to a high level
  • Good academic qualifications

 Even better

  • Strong visual presentation skills
  • International experience
  • Experience of qual, including setting up and running focus groups

Benefit and Perks:

  • Medical, Dental, Vision
  • 401(k) with company match
  • Freedom Leave
  • Wellness plan and events
  • And, more..

 Our purpose: 

Fandom connects people with shared passions and builds communities around them. It offers them space to express their joy and love, whether that’s for superheroes, sports teams, or even small batch whiskeys. 

At MarketCast, we believe in the power of fandom. It’s as important for brands as it is for action heroes. 

And, we do fandom research, data science and analytics better than anyone on the planet. This obsessive focus on fans helps the world’s top creators, media platforms, and sports leagues transform followers into fanatics and investments into impact. 

Our Values:

Curiosity Makes Us Tick 

Our love of learning manifests in everything we do - from the surveys we field and the datasets we analyze to the technology we develop. Where others pause, we push forward, uncovering hidden meaning and answers. Always learning, always looking for more. 

Reward the Hustle 

We attract and cultivate talent who roll up their sleeves and get things done, no matter the task, timeline or challenge. In return, we recognize and reward their performance and commitment. It’s an approach that keeps our teams tight, hands-on, and consistently delivering. 

Trust is Everything  

Our research and perspectives move markets, fuel creative decisions and impact millions of fans daily.  This kind of influence requires trust and responsibility, something bestowed on us by our clients.  It is earned, honored, and never taken for granted. 

Value the What and the How 

It’s not enough to be exceptional in your role if you can’t play well with the team. We honor great work by looking at what is accomplished and how we work together to achieve results. This ensures great performance never comes at the cost of behavior that can harm our culture. 

Diversity will be Our Superpower 

Our differences make us stronger. As researchers and data scientists, we have a responsibility to reflect the diverse audiences and communities all around us. Understanding people, opinions and life experiences fuels our insights and deepens our perspectives. 

At MarketCast, we don't just accept difference - we embrace it, support it, and thrive on it for the benefit of our global culture and success. MarketCast is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

CCPA NOTICE:  In accordance with the California Consumer Privacy Act, please note that we collect some or all of the below categories of personal information from you as part of the application process and use it for the purposes indicated.  Category of Personal Information: 1. Name, Contact Information (phone, email, address) Purpose: To be able to contact you 2. Information on work history and education Purpose: To be able to assess qualifications for the role 3. Race/ethnicity information (optional) Purpose: To comply with governmental reporting obligations 4. Veteran and military Status (optional) Purpose: to comply with governmental reporting obligations