Storytelling and Content Specialist

About Make-A-Wish Central and Western North Carolina: Make-A-Wish Central and Western North Carolina is a nonprofit organization dedicated to granting the wishes of children with critical illnesses, bringing hope, strength, and joy to their lives. Our mission is fueled by the generosity of donors, volunteers, and supporters who believe in the power of a wish.

Position Summary: The Storytelling & Content Specialist is a creative digital storyteller responsible for gathering, creating, and delivering all wish family stories to be used as resources by the greater Marketing & Development team. Our mission drives everything that we do including outreach, donor engagement, stewardship, and relationship building. This role will play a crucial part in telling the story of EVERY Make-A-Wish family that comes through our chapter’s program.

Key Responsibilities:

- Utilize cutting edge storytelling techniques to create and execute content delivery for Make-A-Wish Central and Western North Carolina. This includes content generation for social media posts, blog articles, short video production, digital media assets, email promotions, and local event coverage.

- Serve as first point of contact for wish families post-wish experience. This role will gather feedback on the wish, begin building relationships with each family, and gather content.

- Develop and execute brand storytelling initiatives to effectively communicate the impact of Make-A-Wish wishes on wish children and their families.

- Manage a portfolio of families on a monthly basis to hit goals for outreach and content gathering.

- Collaborate with internal teams to identify families that could engage at higher levels including fundraising and ambassadorship.

- Partner with Marketing & Communications Manager to oversee email marketing initiatives, including content creation, segmentation, scheduling, and performance tracking.

- Utilize graphic design and videography skills to create visually compelling and shareable content that aligns with the organization's brand identity.

- Stay up to date with industry trends and best practices in social media, digital marketing, storytelling, and nonprofit marketing to continuously improve content strategies and tactics.

QUALIFICATIONS:

- Proficiency in social media and email marketing platforms and experience managing email campaigns from conception to execution.

- Background in graphic design and videography, with proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or similar software.

- Excellent written and verbal communication skills, with a keen eye for detail and a passion for storytelling.

- Strong organizational and project management skills, with the ability to multitask, prioritize workload, and meet deadlines in a fast-paced environment.

- Comfortable working independently and taking initiative, with the ability to thrive in a collaborative team environment.

- This role is hybrid (2 days in office, 3 days remote) with some nights and weekends needed around specific event dates.

- Bachelor’s Degree (Marketing, Communications, or English/Creative Writing preferred)

- 1-3 years’ experience in roles with heavy writing and content generation.

- Valid driver's license and access to consistent, reliable transportation.

How to Apply:

Interested candidates should submit a resume, cover letter (stating the position you're applying for) and a writing sample. Please visit our website for application instructions: Storytelling & Content Specialist NO PHONE CALLS PLEASE!

Make-A-Wish®