Management | Suffolk County, MA | Full Time, Part Time, and Contract
DUTIES & RESPONSIBILITIES
As our Ecommerce Manager you will be primarily responsible for overseeing and managing the ecommerce department of Mack Supply Co. In this role you will handle decision-making for the website, social media accounts, and online advertising. You will also be responsible for research and development of new online marketing strategies, and for implementing the vision of the founders.
You will be responsible for determining the format and features of the website in order to maximize clarity and ease of navigation for customers. You will liaise with the Web designer to develop and alter the website as needed.
Research and Development
As Ecommerce Manager you will keep abreast of new developments in the e-marketing world. You will also research the company’s core demographics, and how to best reach them, in order to maximize search engine traffic and the effect of the company’s targeted ad buys.
Financial Planning and Budgeting
You will generally have a set budget from upper management for your division. The job of an ecommerce manager is to plan for e-marketing expenditures well in advance and develop a financial plan that will maximize allotted resources.
Project Development and Presentation
You will liaise directly with the founders and upper management and implement their plans for any new advances or initiatives to improve the company’s online presence and e-sales.
An ideal candidate for the Ecommerce Manager position is an organized, analytical person with strong technical skills. They will be able to multitask effectively and be able to problem-solve when needed. They must be creative, pragmatic and eager to learn.
Communication: A large part of an Ecommerce Manager’s job is effective communication. They must be able to clearly describe job duties to those they supervise, and lay out full plans to upper management and the founders. Expert written and verbal communication is critical.
Technical Understanding: A strong grasp of modern technology and social media is essential to the job of an Ecommerce Manager. An expert understanding of spreadsheets, databases, financial analysis, website design, search engine optimization, and e-marketing strategy will be key to fulfilling the many functions of the job.
Flexibility: The job of an Ecommerce Manager is unpredictable. Candidates must be willing to work long, irregular hours when needed. The market changes quickly, and new developments may require a quick overhaul of the company’s strategy. Thus, the ideal candidate will be able to change strategies and rethink conventional wisdom at any time.
Professionalism: The Ecommerce Manager will be required to meet with potential suppliers, and present to superiors. As such, a professional approach in dress and speaking ability will be essential for success.
TOOLS OF THE TRADE
As Ecommerce Manager, you will use a broad array of tools in your daily work to manage the many elements of our store. These tools generally include:
Analytical Tools: Google Analytics and other analytical software will be essential for tracking sales trends and making projections of future growth.
Spreadsheets: Tracking data is an essential part of the job. Using tools like Excel and other spreadsheet software makes organizing months of data effective and easy.
Presentation Software: You will be expected to present new initiatives to management and potential clients. An effective, easy to use software such as PowerPoint is essential to creating visually appealing, easy-to-follow presentations.
Smartphone: An Ecommerce Manager must be on call to handle sudden updates, and a significant part of their job is interaction with clients. As such, an up-to-date smartphone with e-mail capability is essential.
Online Sales Portals: Shopify is our main ecommerce portal, but you will also be using Amazon Vendor/Seller Central and similar sites that are key to managing all current and future sales channels. Organization is they key to being successful in this role.