Sr Product Manager-Online Advertising & Personalization
Product Management | Remote US | Full Time
Lytics, the customer data platform (CDP) built for marketing teams, improves your business performance by connecting the right data to Lytics’ powerful AI engine. By combining unique behavioral insights, machine learning, and real-time campaign orchestration, Lytics equips marketers with the tools to create unique one-to-one marketing campaigns and engagements based on each user’s interests and customer journey. Some of the world’s most innovative brands use Lytics’ CDP technology, including General Mills, Live Nation, Nestlé Purina, AEG, Industry Dive, and Yamaha. We are looking for smart, passionate, and dedicated individuals to grow with us and deliver great value to our customers and company.
The Sr. Product Manager of Online Advertising & Personalization at Lytics is responsible for leading the strategy and vision to apply our platform in advertising networks and cross-channel personalization. In this role, you’ll be driving for the answer to critical questions such as; how do we provide additional value in the advertising space? What gaps do we have when it comes to personalization? What use-cases are most important? How can Data Science play a more significant role? What strategic partnerships should we explore? From there, you’ll be responsible for creating product specifications and partnering with engineering to bring your features and products to market.
Reporting to the VP of Product, you are the owner of customer-facing features that help the Lytics platform continue to drive differentiation in the marketplace and growth. This role requires thinking big, diving deep with technical teams, and working across teams effectively. In this role, you will be both customer and sales facing. You’ll get energy from meeting directly with customers to understand relevant use-cases and pain points and communicating solutions internally and externally. Last but not least, you’ll always be ready to get into the weeds of technical documentation, lead technical conversations with partners, customers, and our internal engineering teams.
Ensure Lytics has an industry-leading strategy as it relates to ad tech and personalization.
Lead discovery and prototype feedback sessions with customers, partners, and industry leaders.
Maintain, and enforce a thoughtful process for determining where we invest resources.
Work directly with Product and Executive leadership to ensure critical Engineering investments are on the roadmap and prioritized appropriately.
Engage with Engineering to ensure commitments are clearly defined and on track from both ends.
Ensure feature documentation is up to date and accurate.
Evaluate and manage strategic product partners in the ad tech and personalization space.
Work closely with product marketing to ensure sales can communicate about our innovative features properly.
Have extensive experience shipping products and features with high customer adoption.
Deep experience in ad tech and familiarity with the dynamics of large variable marketing spends across TradeDesk, Google, Facebook, and more.
Experience planning, managing, and leading complex product and engineering projects in a high-paced, rapidly evolving environment
Proven experience leading software release cycles, including prioritizing features, coordinating schedules across platforms, coordinating user testing, and communicating with stakeholders on roadmaps, delivery status, and change management details.
Experience using Agile development methodologies and familiarity using JIRA/Confluence to document business requirements and organizing work into Epics, User Stories, and writing Acceptance Criteria.
You might have experience as a marketer running advertising campaigns or having worked in an agency environment.
Experience Working in and Managing Jira for Tickets and Roadmap
Experience Working in and Managing Confluence
Design Comprehensive Architectural Diagrams via Figma or Lucidchart.
Access Readmes and Other Documentation as Wells as Manage Tickets & Milestones in Github
You have excellent meeting facilitation, written, verbal, and presentation skills.
Develop detailed, crisp business requirements and user stories used to create specs and architecture.
Make API Requests via cURL or HTTPIE
Why Work at Lytics?
You will be working in a company with tons of talent, that is in a rapidly growing space with plenty of opportunity. Each individual at Lytics is given a lot of freedom and responsibility day to day. Since we are not a large company you will be able to learn everyone's name, and knowledge transfers quickly across the entire company. In addition the Lytics team is professional, open with sharing ideas and leadership is more than ready to help provide guidance on making you successful.
At Lytics, we recruit and reward employees based on performance and capability, regardless of race, gender, sexual orientation, gender identity or expression, age, educational background, national origin, religion, or physical ability.
Our goal at Lytics is to create an environment where everyone, from any background, can do their best work. We know that the best ideas & the best solutions happen when people bring their uniqueness to work with them. Inclusion is an integral part of how we leverage that uniqueness into our company. Creating a culture of equality and respect isn’t just the right thing to do, it’s also the smart thing. Diverse companies are more innovative and better positioned to succeed in emerging technologies.
We are committed to taking care of our team, and along with providing a competitive salary and great benefits for employees and their families, we are dedicated to making sure there are a variety of methods for staff to grow their skills and further their careers. Benefits include affordable health insurance, 401K, flexible PTO, stock options, transportation benefits, life insurance and disability plans.
To get started, click on the link below. To fast track your application, let us know in your cover letter why this job and company is of particular interest to you. We look forward to talking!