Digital Marketing Manager-Portland, OR or Remote
Marketing | Portland, OR | Full Time
Lytics, a next-generation customer data platform, is revolutionizing how companies like Heineken, The Economist, General Mills, Ancestry.com, and other retail, media, consumer goods, banking, and tech brands execute one-to-one marketing programs that their customers welcome. We're the brain behind the “right message, right time, right channel”. We are driving transformative value for our customers with rapidly increasing demand. We are looking for smart, passionate, and dedicated individuals to grow with us and deliver great value to our customers and company.
As Lytics’ Digital Marketing Manager you will be responsible for creating and running clever and effective campaigns that result in quality leads converting into pipeline. You Will work with team members to coordinate design, copy and execution across multiple channels including email, web, social and advertising.
You are creative, at the cutting edge of marketing tactics and, like the rest of your team, are highly analytical and passionate about the data. You have a track record of successful collaborations with sales operations and sales leadership and are enthusiastic about a healthy sales & marketing partnership.
Work closely with marketing and sales leadership to build and manage campaigns to support full-lifecycle relationship marketing programs including account-based campaigns, event campaigns, webinars, and prospect/customer communications
Run and support the full gambit of marketing programs with the team to drive acquisition of quality leads in support of overall pipeline targets
Help optimize the lead management process from lead capture to follow-up and sales handover with the demand generation experts.
Assist with measurement, analysis and reporting of campaign performance against pipeline goals and budget, and provide analysis to the business
Assist sales operations in overall database management, list segmentation, and account scoring
Support field marketing/field sales events with digital programs to drive awareness, participation and follow-up
Write copy for emails, web pages, blogs, and other content formats
Work in partnership with internal resources to develop content, such as blog posts, technical guides, articles, webinars and demo videos
This role can be remote or in our headquarters in Portland, Or. Some travel may be required.
4+ years of hands-on experience running b2b focused campaigns across multiple channels, with a specific focus on account-based marketing
Proficient with marketing technologies, including marketing automation, web content management, CRM (preferably salesforce.com), ad targeting platforms, Google Analytics, etc.
Working knowledge running paid advertising and remarketing in Google, Linkedin and other ad targeting platforms
Exceptional program management and written communication skills
Strong collaborator and comfortable working with a variety of stakeholders to drive success
Bachelors degree in Marketing or related field or equivalent education/experience
Please submit your resume online with a cover letter that tells us both why you’re interested in working for Lytics in particular, along with a brief summary of how you meet each of the qualifications above (including the “nice to haves”). Simply copy/paste the requirements bullets and put a brief answer after each summarizing your relevant experience.
Why Work at Lytics?
You will be working in a company with tons of talent, that is in a rapidly growing space with plenty of opportunity. Each individual at Lytics is given a lot of freedom and responsibility day to day. Since we are not a large company you will be able to learn everyone's name, and knowledge transfers quickly across the entire company. In addition the Lytics team is professional, open with sharing ideas and leadership is more than ready to help provide guidance on making you successful.
At Lytics, we recruit and reward employees based on performance and capability, regardless of race, gender, sexual orientation, gender identity or expression, age, educational background, national origin, religion, or physical ability.
Our goal at Lytics is to create an environment where everyone, from any background, can do their best work. We know that the best ideas & the best solutions happen when people bring their uniqueness to work with them. Inclusion is an integral part of how we leverage that uniqueness into our company. Creating a culture of equality and respect isn’t just the right thing to do, it’s also the smart thing. Diverse companies are more innovative and better positioned to succeed in emerging technologies.
We are committed to taking care of our team, and along with providing a competitive salary and great benefits for employees and their families, we are dedicated to making sure there are a variety of methods for staff to grow their skills and further their careers. Benefits include affordable health insurance, 401K, flexible PTO, stock options, transportation benefits, life insurance and disability plans.
To get started, click on the link below. To fast track your application, let us know in your cover letter why this job and company is of particular interest to you. We look forward to talking!