Social Media Specialist
Marketing | Bloomington, IL | Full Time
Brands today need to be clear about the value they bring and the feelings they provide to customers and followers. More than ever, they need to help people achieve their own ambitions – not just deliver on their own corporate goals and sales targets. Today, the brands that thrive make themselves useful. They make an impact and make complex decisions simple by helping people connect to what matters.
Our seriously imaginative approach combines strategic and creative thinking with contemporary design. Our team of inventive problem solvers are dedicated and focused on making your brand the stand-out choice. Drawing on culture, context and empathy, everything we do is thoughtfully tailored. We tell stories and we create moments that matter.
In this position, you will interact with targeted virtual communities and network users to promote our products and provide customer care services to new audiences. You must be able to create consistent, meaningful content on all social media platforms as well as act quickly and gracefully to resolve any customer complaints or criticisms posted on social media.
Salary range: $46000 - $56000 per year.
Build and execute social media strategy through research, benchmarking, messaging, and audience identification
Write, develop, and strategize online content production and scheduling
Assist with crisis management, bad reviews, and negative news communications
Generate, edit, publish, and share content daily
Build meaningful connections and encourage community members through dialog and messaging
Create and maintain company social media pages and profiles
Moderate user-generated content and messages appropriately, based on company and community policies
Create and implement social media marketing plan and editorial calendar
Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach
Bachelor’s degree in marketing, communication, or a related field
1+ years’ experience in digital marketing and social media
Strong familiarity with the business applications of social media platforms
Knowledge of project management and web design best practices
Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns
Strong written and verbal communication skills
- Dental Insurance
- Health Insurance
- Paid Time Off
- Professional Development Assistance
- Retirement Plan
- Vision Insurance