Senior Marketing Manager
Marketing | New York, NY | Full Time
Awarded for four consecutive years as one of Crain's 100 Best Places to Work in NYC, LiveAuctioneers is the leading online marketplace for one-of-a-kind items, rare collectibles, and coveted goods. Our catalogue includes everything from Picasso paintings to Michael Jackson’s moonwalking shoes. Last year LiveAuctioneers helped facilitate $14 billion of sales by connecting millions of the world’s most knowledgeable collectors with 6,000 passionate sellers of extraordinary items.
Founded in 2002, LiveAuctioneers was the first in the industry to introduce mobile bidding, video streamed auctions, and more. As LiveAuctioneers continues to be a pioneer in the sale of exceptional items, you have an opportunity to join a company led by a management team who had a hand in starting and growing market-leading companies like Google, Seamless, 1stdibs, Universal, and IBM.
LiveAuctioneers is seeking a highly creative, self-motivated and agile Senior Marketing Manager to own the strategy, creative development, execution, and optimization of multiple marketing channels. Working closely with partners across the organization and Marketing team members, you will develop and scale acquisition, reactivation and retention programs that drive revenue and customer engagement.
Reporting to the Senior Marketing Director, the Senior Marketing Manager is a full-time position in NYC with access to our New York office as well as flexibility to work remotely at least through April 2021 due to COVID.
What you’ll do:
Develop, implement and manage acquisition, reactivation and retention programs, with a particular focus on paid social, email, SMS/push, and print
Own and ensure efficacy of the paid advertising budget across multiple channels
Constantly A/B test across customer segments to drive learnings and campaign optimization
Design and execute omni-channel marketing campaigns that meaningfully drive customer loyalty and engagement
Define and report key metrics to monitor acquisition, retention and marketing effectiveness including CAC, LTV, and ROAS
Analyze and report on complex data sets to generate insights that inform strategy and reveal new opportunities
Establish and manage relationships with advertising execution partners and third party agencies
Who you are:
You’re a creative and strategic thinker with a get-it-done attitude and an established track record of owning and scaling customer acquisition and retention programs, preferably at an online marketplace or ecommerce environment.
You are highly data-driven, with exceptional analytical skills and a proven ability to extract actionable insights and identify opportunities from large, complex data sets (SQL skills a plus).
You have a deep understanding of tracking, ad formats, lookalike audiences, trends and best practices in paid digital media, as a result of direct, hands-on experience.
You have strong copywriting skills with an eye for great ad creative (Photoshop skills a plus).
You are well-versed in performance tracking and analytics tools with expert fluency in Google Analytics.
You’re experienced in email and SMS marketing, segmentation, and customer flow automation (Sailthru knowledge a plus).
You have excellent communication and presentation skills.
You are highly detail oriented with exceptional organizational and project management skills.
Experience scaling affiliate marketing programs a plus
Create an impact within a well-funded, industry-leading online marketplace
Generous vacation policy
Comprehensive medical/dental coverage
HSA matching, flexible spending account & commuter benefits
Paid parental leave
Weekly catered lunches and happy hours
Fully-stocked beverages and snacks
Regular company outings