Lioher West Coast Director

Job Summary

The West Coast Director is a key leadership role responsible for overseeing all commercial, operational, and sales activities across the West Coast region, leading all Lioher Centers, Projects Business and Matino Kitchen Program in the region. This position manages multiple branches, drives revenue growth, and ensures operational excellence across warehouse, sales, customer service, and commercial functions. The ideal candidate is a hands-on leader who understands both the business and the industry, and who can effectively engage with clients, motivate warehouse teams, support sales initiatives, partner with executive leadership and has an entrepreneur mindset and ambition.

Acting as the primary connection between the field and corporate office, the West Coast Director leads strategic initiatives, builds strong customer relationships, monitors market trends, ensures each center operates efficiently and profitably and guides and oversees the West Coast team..

Supervisory Responsibilities:

• Directly manages the regional sales team.
• Oversees daily operations across multiple branches, including warehouse, logistics, and customer-facing activities.
• Supervises sales, marketing, and commercial functions to ensure alignment with company goals.
• Leads business reviews, strategic planning sessions, and presentations for executive leadership.
• Coordinates cross-departmental initiatives with operations, warehouse teams, HR, logistics, and marketing.
• Coaches, trains, and motivates branch managers and staff to ensure cohesive and high-performing teams.

Duties/Responsibilities:

• Lead and manage all regional commercial and operational activities, ensuring consistent service, accurate execution, and strong financial performance.
• Develop and implement strategic sales initiatives to grow revenue, market share, and overall branch profitability.
• Mentor and guide sales representatives, warehouse personnel, and branch management to ensure collaboration and accountability.
• Build and maintain strong relationships with distributors, retailers, contractors, designers, architects, and key accounts.
• Identify and pursue new business opportunities, partnerships, and expansion initiatives.
• Oversee branch operations to ensure efficiency in order fulfillment, warehouse workflows, inventory, and customer service.
• Work closely with marketing, logistics, production, and customer support to ensure successful product launches, promotions, and customer solutions.
• Analyze sales and operational performance metrics; prepare reports and strategic recommendations for the General Manager.
• Ensure compliance with company policies, industry standards, safety requirements, and operating procedures across all centers.
• Travel frequently throughout the region to support client visits, employee oversight, training, and branch development.

Required Skills/Abilities:

• Native or near-native fluency in English and Spanish (written and verbal).
• Strong leadership presence with the ability to work effectively across departments — sales, warehouse, operations, and client-facing roles.
• Experience with CRM and ERP platforms (e.g., Salesforce, NetSuite); familiarity with distribution or manufacturing systems is a plus.
• Strong commercial acumen with the ability to understand technical catalogs, architectural plans, and product specifications.
• Excellent communication and negotiation skills, both in person and over the phone.
• Ability to confidently discuss product specs, lead times, logistics, installation requirements, and post-sales processes.
• Solid understanding of cabinetry, woodworking, manufacturing processes, and materials (panels, finishes, edge banding, etc.).
• Proven success in inside sales, outside sales, or tele-sales, preferably within the cabinetry, building materials, or construction-related industries.
• Highly organized, self-driven, and capable of thriving in a fast-paced, customer-focused business environment.

Education and Experience:

• Bachelor’s degree in Business, Marketing, Industrial Management, or a related field preferred.
• Minimum five (5) years of progressive experience in regional management, sales leadership, or operations within manufacturing, distribution, or building materials.

Physical Requirements:

• Ability and willingness to travel extensively across the West Coast region.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.