Director of Data & Analytics

Linkwell Health, the premier consumer experience company serving health plans and health services organizations, seeks a Director of Data & Analytics. In this role you will use proven technologies to analyze the performance of Linkwell's programs. The Director of Data & Analytics will advocate for the use of best practices in program measurement and identify opportunities to deploy emerging tools for more advanced insights.

In this position, your key performance areas (KPAs) will include:

Technical Expertise

• Proven ability to measure consumer engagement across multiple journey touchpoints and channels.
• Prior experience with Adobe Consumer Journey Analytics, Google Analytics GA4, Looker Data Studio, and other web analytics technologies.
• Experience auditing and upgrading existing reporting technology.
• Collaborate across multiple stakeholders to establish clear data requirements during program design.
• Ability to think creatively about how data can provide ongoing value to Linkwell's products.
• Experience with digital publishing and distribution across multiple channels like email and social media.
• Proven ability to troubleshoot and resolve data issues.

Leadership

• Demonstrate value in Linkwell's approach to content marketing and consumer engagement through consistent program tracking.
• Act as a trusted adviser across the organization by demonstrating an understanding of the behavior behind the metrics.
• Manage internal and external resources to implement reporting tools and procedures that clearly show program performance.
• Remain current on industry best practices and ensure relevant updates are made to Linkwell's products.
• Automate and educate so that data is used effectively by the whole organization

Client Success

• Offer actionable insights that show how Linkwell is driving value for clients.
• Deliver regular reporting and analysis to internal stakeholders.
• Work with product and client success team to establish program measurement plans and KPIs.

In this position, your key performance indicators (KPIs) will include:

• Establish a data and reporting process that scales with our business.
• Identify opportunities to improve and codify how data is collected across Linkwell’s products.
• Deliver recurring and ad hoc reports to clients in a timely manner.
• Provide reports that are clear, accurate, and built on sound data.
• Work to improve the data and reporting infrastructure.
• Accelerate the pace at which insights move through the organization.

Our ideal candidate will have:

• Bachelor's degree
• 5+ Years of experience as a data analyst or similar role in digital publishing or online marketing.
• Expertise with Adobe Consumer Journey Analytics, Google Analytics, Data Studio, Javascript, and Python.
• Experience with CMS software like Drupal and Wordpress.
• Ability to use data to tell a story.
• Strong presentation and communication skills.
• Willingness to share expertise and knowledge with colleagues.

This position is fully remote but could require occasional travel.

Linkwell Health is an equal opportunity employer offering competitive benefit packages, including healthcare, 401(k), and stipends for wellness and remote work.

ABOUT US:

Linkwell Health is the premier consumer experience company serving health plans and health services organizations. Our team of content strategists, health and wellness journalists, and social media experts—enabled by our Healthy Living Engine technology platform—helps healthcare brands to connect with consumers and empower them to take actionable control of their health. Linkwell creates transformative content that rapidly enables health services organizations to engage consumers in real-world health conversations, while also accelerating brand awareness, acquisition, retention, and business outcomes. For more information, visit www.linkwellhealth.com.