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Growth Manager, Paid Acquisition

Growth | San Francisco, CA | Full Time

Job Description

Growth Manager:  Paid Acquisition

About Us

Life360 is the largest family service in the world with over 50 Million registered users. Our mission is to help families feel together outside the home. We build technology that extends the realm of safety beyond the front door so that families feel safe and synchronized no matter where they are.

In an ever mobile world that has unleashed a torrent of efficiencies in many aspects of our social and working lives, families have been an afterthought. At Life360, we appreciate the potential of technology to reinforce our most cherished relationships and believe that to succeed we must fortify the dynamics that make families strong. It starts with location as the foundation that helps families find their rhythm, liberating you from the tyranny of minor worries and the mundane task of chasing or finding your loved ones.  On top of location, we are building services that will augment family life in new and exciting ways, from ensuring loved ones are safe when they’re behind the wheel to providing confidence when children are out late, from simplifying coordination of family activities to securing their home.

Drawing on a decade of experience serving families and our expertise in location, our service recreates the serenity of knowing that those closest to you are safe, even when you’re far apart. Life360 is peace of mind that you can carry with you throughout the day.

We’ve raised over $75m in funding from Google, Facebook, BMW, ADT and other venture investors.  The service is available on iOS, Android and Echo devices around the world in more than 15 languages.

Now is the perfect time to join our 75 person strong team based in San Francisco. Not only is our user base growing at a fast pace, our upcoming product releases are some of the most exciting in the company’s history.

About the Job

We're looking for someone to manage our paid acquisition programs as we aggressively grow the Life360 audience in 2018.  Beginning with managing our paid spending on iTunes and Google Play for app downloads, the role will expand out to other sources of paid growth audiences - covering paid search, affiliate networks and various other lead-gen programs. As part of the Growth team, this role will help drive a significant area of investment for the company and one of the key drivers to expand our audience and business.  You will be exposed to industry leading growth strategies that have been a core of Life360 since the beginning.                                  


  • Paid Acquisition USA
    • Manage large paid acquisition spend for AdWords App Install / Universal App Campaign Ads & Apple Search Ads
    • Monitor campaign performance & adjust bids accordingly to ensure the CPI remains within target based on our internal LTV calculations, and that the quality of the audience coming in remains high.
    • Discover and test new viable keywords
    • Work with the growth team to prepare regular monthly reporting on ad spend & performance / ROI
  • Paid Acquisition International
    • Further explore international paid acquisition through AdWords and Apple Search Ads for non-US countries where LTV is high and CPI low. If the tests are a success, structure and formalize the campaigns to expand spend.
  • New Opportunities for growth:
    • This role will work very closely with the Growth Product Manager (GPM) at Life360 who identifies new growth opportunities for paid acquisition, these efforts will be handed off to the Growth Manager for further expansion and development. Potential areas the GPM will be exploring:
      • Exploring channels such as YouTube, Facebook, Twitter, Pinterest, Bing, Yahoo
      • Direct-to-Paid for our Driver Protect premium offering a Driver Protect premium only offering in the App Store
      • Auto-Insurance lead gen - testing auto insurance upsell promotions in the app to see conversion/efficacy and potential increases to LTV


  • BS in math, economics, statistics, or other quantitative field
  • Ideally 2-3 years of experience managing paid acquisition for mobile
  • Data driven mindset, with high attention to detail
  • Discipline & analytical rigor to carefully manage ad budget & ensure ROI
  • Ability to excel in a fast-paced startup environment, embracing & solving new/challenging problems
  • Open minded, creative & opportunistic mindset, always exploring new channels and finding ways to improve, discarding strategies that are no longer viable
  • Comfortable analyzing user demographics

We're a startup, which means that you'll be part of a tightly knit and highly driven team. Some days will be busy, other days will be even busier. But it's never boring, and the work is stimulating. We're looking for someone who is a star in their own right and can inspire others but at the same time, roll up their sleeves and own key components of the business.


  • Fridays are Work From Home days at Life360
  • Competitive pay and benefits
  • Free snacks, drinks (three ways to brew your favorite cup of coffee), and food in the office
  • Catered lunches throughout the week
  • Your own computer built the way you like it
  • Health, dental and vision insurance plans
  • 401k plan
  • $200/month Quality of Life perk
  • A great office with plenty of light in the heart of the SOMA district in beautiful San Francisco (and we are pet friendly - bring the pooch on in!)
  • Whatever makes you stronger makes us stronger. We buy you the things you need to improve yourself and get your job done.