Content Marketing Specialist
Marketing | Austin, TX | Full Time
Content Marketing Specialist
LeanDNA is looking for a content marketer to help tell the story of our fast-growing startup. Our ideal candidate is an exceptional writer experienced in producing content for B2B SaaS companies; one who can transform technical details and product offerings into thought-provoking, easy-to-understand copy. You must have demonstrated experience writing for a variety of audiences, channels, mediums, as well as tracking content performance. You must possess a strong desire to test content to determine what is resonating with particular audiences and to adjust accordingly.
You will work closely with our marketing team on content ideation, execution, and communication, as well as cross-functionally with sales, customer success, product, and leadership. You thrive on managing multiple projects with multiple stakeholders and executing them flawlessly. This role will report directly to the Brand and Communications Manager.
What you’ll do
Write, edit, and proofread content and copy
Brainstorm ideas and develop new content in collaboration with growth, customer, product, and brand marketing teammates
Provide editorial, creative, and technical support to marketing and cross-functional team members
Work with the marketing team to track analytics and ascertain content engagement
Review, revise, and optimize content based on SEO, engagement, and conversion data
Collaborate with design/creative to produce content
Share content via social, email, and web channels
Who you are
You have 2-4 years B2B marketing experience, or similar
You have excellent written and verbal communication skills
You are versatile with both short-form and long-form content including, but not limited to, ads, blogs, newsletters, whitepapers, and datasheets
You’re creative and curious, with a journalistic edge
You have the ability to develop engaging content from a blank page
Self-starter, with excellent project management skills and a bias to hitting deadlines
Familiarity with content management systems, WordPress in particular
Familiarity with web and content analytics tools, Google Analytics in particular
Experience with social media management
Ability to context switch between mediums, audiences, and channels
Deep understanding of how audiences and personas drive content development
Supply chain knowledge a plus
Bachelor’s degree in marketing, English, journalism, public relations, or communications
Most importantly, you embody LeanDNA’s four core values:
Fire in the belly. You show up every day hungry to accomplish our company goals. You’re passionate about bringing our customers value with every move (which means working intentionally to drive results, instead of to stay busy).
One team. You’re extremely collaborative and love working on a motivated team—this helps maintain our accountable, transparent, and trusting culture.
Unwavering humility. You leave your ego at the door. We’re all about listening, sharing generously, and making sure that when we succeed, we succeed together.
Relentless curiosity. You strive for continuous innovation and improvement. We don’t rely on the status quo to solve our customers’ challenging problems—we push boundaries.
Please provide writing samples with your resume.