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Paid Media Marketing Manager (US Work from home)

Marketing | Remote in Remote, CA | Full Time

Job Description

LD Products, Remote, U.S. 

 

Paid Media Marketing Manager

LD Products is the largest vertical e-retailer of compatible inkjet and toner cartridges in the US. We have shipped over 20 million orders and have been in business for over 20 years.

The LD Products Paid Media Marketing Manager is responsible for driving new subscriber growth and customer retention via the planning, execution, and optimization of paid media marketing campaigns. This role is in the growth marketing team and partners with peer channels like SEM, SEO, and Affiliate marketing and with our E-commerce and Retention teams. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel.

The Expectation for Success

  • Oversight of paid media strategies and execution to drive subscriber acquisition, conversion & retention
  • Oversee campaign structure, creative alignment, and optimizations (display, paid social, programmatic, retargeting, video)
  • Optimize across media campaigns to meet or exceed strict direct response goals
  • Optimize budget across display, paid social, and paid placements to deliver positive return on marketing spend
  • Develop bidding strategy and rule development for efficient spending and optimization
  • Coordination with cross-functional teams to be successful
  • Comfortable working in a fast-paced and dynamic working environment with nimble execution

Qualifications & Requirements

  • 4+ years cross-channel paid media experience
  • Must have experience with direct response campaigns
  • Comprehensive in-platform knowledge of programmatic buying, audience creation, campaign management and in-dash optimization techniques a plus
  • Certification in Google Ads and Microsoft Advertising preferred
  • Hands-on keyboard, executional experience in paid media
  • Good knowledge and experience of social platforms and social ad buying
  • Good experience with retargeting
  • Skilled in all Microsoft Office Products especially Excel
  • Ability to strategically assess opportunities and make data driven decisions resulting in tangible improvements in performance
  • Flexibility & ability to work in a fast paced and dynamic environment
  • A strong communicator with a can-do, positive attitude and a strong desire to get things done

Additional Benefits:

  • 100% Work from Home
  • Vacation time 
  • Career progression opportunities


About LD Products:

LD Products Inc. was founded in 1999. Since that time, it has grown to become one of the largest online retailers of printer supplies in the US with its office in Long Beach, CA. LD’s success was built on the quality of its leaders and employees. A strong value is placed on its employees and provides all employees with the tools and training to help them succeed. We invest heavily in our employees to keep them motivated and promote a fun and efficient working environment. LD offers an entrepreneurial culture by promoting a healthy work life balance.

Check us out on social media!

Website: Printer Ink Cartridges and Printer Toner Cartridges - Lowest Prices! - LD Products 

Facebook: https://www.facebook.com/LDProducts

Twitter: https://twitter.com/ldproducts

Instagram: https://www.instagram.com/LDProducts/