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Player Acquisition Specialist

Marketing | Leamington Spa, UK | Full Time

Job Description

Kwalee is an expanding, independent mobile game developer based in the heart of the beautiful town of Leamington Spa, England, within the area known as Silicon Spa. The company was founded in 2011 by David Darling (awarded CBE by the Queen), co-founder of Codemasters and comprises of a highly skilled and creative team, including the original creator of the Micro Machines video games (yes, you read correctly, we have celebrities here!).

As a Player Acquisition Specialist you like to work in a changing environment, running multiple simultaneous campaigns on multiple acquisition channels to get the best results.


What you tell your friends you do

“I find players for our games creating campaigns to show everyone how awesome they are. You could say I’m like a growth ninja.”


What you will really be doing

  • Run multiple simultaneous CPI/CPM/CPA acquisition campaigns in different channels

  • Manage budgets for the different campaigns running

  • Monitor, refine and optimise the different campaigns to ensure maximum effectiveness

  • Work with the creative team to develop successful, highly optimised, static and video campaigns


How you will be doing this

  • You’ll be part of an agile, multidisciplinary and talented team and work closely with them

  • You’ll have a good understanding of data analytics and use them to optimise the user acquisition campaigns.

  • You’ll work with cutting edge technology, if you need software or hardware to get the job done efficiently, you can get it


What have we worked on last quarter

We’ve launched PlayPhoto and now we’re showing everyone how awesome it is. We are analysing the data so we understand what our players like in order to improve the game and grow our user base.



Our talented team is our signature. We have a highly creative atmosphere where you’ll have the opportunity to contribute daily to important decisions. You’ll work within an extremely experienced and passionate team, including David Darling and the creator of the Micro Machines video games.


Skills and requirements

  • Strong understanding of digital marketing, including how to run CPI/CPM/CPA acquisition campaigns

  • Experience building up a user base for a digital product or a website (ideally for a game or a mobile app)

  • Excellent communication and organisational skills, with a strong attention to detail

  • Ideally you have a track record of managing budgets and running multiple simultaneous user acquisition campaigns.

  • Passion for mobile games


We offer

  • Money!

  • To help you save some money, we also contribute to your pension, offer a private medical cover and life insurance

  • We want everyone involved in our game to share in our success, that’s why we have a generous royalties scheme which shares 15% of the profits of the game with the team.

  • 25 days of paid holidays plus bank holidays

  • Quarterly team building events - work hard, play hard!

  • Free snacks, fruit and drinks

  • Monthly and annual employee awards


Our philosophy

We firmly believe that a fundamental requirement for a successful and happy company is having the right mix of individuals. With the right people in the right environment anything and everything is possible.