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Digital Marketing Manager

Marketing | Leamington Spa, UK | Full Time

Job Description

Kwalee is an expanding, independent mobile game developer based in the heart of the beautiful town of Leamington Spa, England, within the area known as Silicon Spa. The company was founded in 2011 by David Darling (awarded CBE by the Queen), co-founder of Codemasters and comprises of a highly skilled and creative team, including the original creator of the Micro Machines video games (yes, you read correctly, we have celebrities here!).

As a Digital Marketing Manager you love games and can find new and creative ways to promote them not only to potential players but also to the people that is already playing.


What you tell your friends you do

“I show the world how awesome our games are, I have a gift to create explosive and viral growth for our games, what can I say.”


What you will really be doing

  • Leading and implementing our digital marketing strategy

  • Responsible for user acquisition

  • Implementing F2P marketing techniques and in-game marketing mechanics

  • Using PR techniques to increase awareness and downloads of our games

  • Monitoring and analysing key performance indicators

  • Using App Store Optimisation techniques to maintain the best possible conversion of App Store viewers

  • Managing the social media strategy


How you will be doing this

  • You’ll be part of an agile, multidisciplinary and creative team and work closely with them to produce highly quality marketing materials

  • You’ll think creatively to produce new ideas and concepts

  • You’ll give clear reports with conclusions, summaries and proposals

  • You’ll work with cutting edge technology, if you need software or hardware to get the job done efficiently, you can get it


What have we worked on last quarter

We’ve launched PlayPhoto and now we’re showing everyone how awesome it is. We are analysing the data so we understand what our players like in order to improve the game and grow our user base.



Our talented team is our signature. We have a highly creative atmosphere where you’ll have the opportunity to contribute daily to important decisions. You’ll work within an extremely experienced and passionate team, including David Darling and the creator of the Micro Machines video games.


Skills and requirements

  • Strong understanding and proven experience of digital marketing

  • Solid understanding of F2P marketing, including: in-game marketing mechanics (e.g. gifting), analytics/DPIs, ASO, F2P game mechanics, UA expertise

  • Experience in branding, PR and ad publishing strategy

  • Excellent communication and presentation skills

  • Passion for mobile games


We offer

  • Money!

  • To help you save some money, we also contribute to your pension, offer a private medical cover and life insurance

  • We want everyone involved in our game to share in our success, that’s why we have a generous royalties scheme which shares 15% of the profits of the game with the team.

  • 25 days of paid holidays plus bank holidays

  • Quarterly team building events - work hard, play hard!

  • Free snacks, fruit and drinks

  • Monthly and annual employee awards


Our philosophy

We firmly believe that a fundamental requirement for a successful and happy company is having the right mix of individuals. With the right people in the right environment anything and everything is possible.