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Digital Marketing Executive

Marketing | Leamington Spa, UK | Full Time

Job Description

Kwalee is an expanding, independent mobile games developer based in the beautiful town of Leamington Spa, England, within the area known as Silicon Spa where over 3,000 game developers work.

Kwalee has rapidly become a key industry player in mobile gaming, launching several hit games including Looper!, PLANK!, TENS! and SPILLZ, with many millions of players around the world.

The company was founded in 2011 by David Darling CBE - awarded by the Queen, co-founder of Codemasters and comprises of a highly skilled and creative team, including the original creator of the Micro Machines video games (yes, you read well, we have celebrities here!).

As Digital Marketing Executive you love mobile games and can find new and creative ways to promote them. You have excellent communications skills and a special talent with social media.


What you tell your friends you do

“I show the world how awesome our games are, I’m on every social media channel you can think of. Probably the coolest person within the company, I know.”


What you will really be doing

  • Using social media and PR techniques to increase awareness of our global brand and games

  • Producing marketing materials and copy for our games including static, video and text content

  • Managing elements of our live games including store page content as well as in-game features such as push messages, special offers and cross-promotion

  • Communicating with external developers and aiding with the publishing of new products

  • Communicating with our player base via social media, reviews and support emails

  • Supporting and monitoring user acquisition campaigns


How you will be doing this

  • You’ll be part of an agile, multidisciplinary and creative team and work closely with them to produce highly quality marketing materials

  • You’ll think creatively to produce new ideas and concepts as well as new strategies to improve our presence on social media

  • You’ll demonstrate excellent communication skills and an ability to engage with our players

  • You’ll work with cutting edge technology - if you need software or hardware to get the job done efficiently, you can get it



Our talented team is our signature. We have a highly creative atmosphere with around 30 staff where you’ll have the opportunity to contribute daily to important development decisions. You’ll work within an extremely experienced and passionate team, including David Darling and the creator of the original Micro Machines video game.


Skills and requirements

  • Very strong written and verbal communication skills

  • Interest in mobile games and mobile games marketing

  • Strong understanding of social media activity (e.g. Facebook, Twitter, Youtube)

  • Experience in branding, PR and ad publishing strategy

  • Experience with brand management and/or community management would be a plus

  • You must have the full right to work within the UK


We do we offer

  • We want everyone involved in our games to share our success, that’s why we have a generous royalties scheme where 15% of the profits of each game are shared with the team

  • In addition to a competitive salary we also contribute to your pension, offer private medical cover and life assurance

  • Creative Wednesdays! (Complete freedom to design and make your own games every Wednesday)

  • 25 days of paid holidays plus bank holidays

  • Quarterly team building days - work hard, play hard!

  • Monthly employee awards

  • Free snacks, fruit and drinks


Our philosophy

We firmly believe in creativity and innovation and that a fundamental requirement for a successful and happy company is having the right mix of individuals. With the right people in the right environment anything and everything is possible.