Marketing Manager, Verticals
Marketing | Mountain View, CA | Full Time
KiwiCo is an innovative eCommerce company that sparks kids’ creativity and curiosity through offline and online materials and inspiration. We offer kids a delightful, engaging way to explore, create, and learn; and arm them with the creative confidence and tools to change the world. Our core offering is a subscription service that delivers hands-on projects to kids of all ages. We also have an online store and a content hub for families. We take great pride and ownership in the products and experiences we design and in the community of parents and kids we serve. Our office is located in Mountain View, within walking distance to the Caltrain station.
Role and Responsibilities:
We are looking for an experienced and quantitative Marketing Manager to create and manage performance marketing campaigns tailored to our specific subscription lines. We’re seeking someone passionate about our brand, analytical, and innovative in their approach to acquire and engage customers. This role will be critical in accelerating our growth. This Marketing Manager will report to a Senior Director of Marketing and partner closely with other cross functional teams.
Responsibility for driving line specific new subscriber growth across key acquisition channels and marketing programs (channels may include, but not limited to: Facebook ads, Google adwords & display, affiliates, and email)
Propose, design, and implement new programs that drive the growth of our subscription business
Direct data collection and analysis to measure effectiveness of campaigns, draw insights, and communicate with larger team
Continuously learn and iterate our marketing programs to continuously improve growth outcomes
Research industry trends and competitors to stay on top of industry benchmarks and best practices
Lead key customer and channel performance analyses to drive marketing insights
Partner with the Strategy & Growth team to execute against the brand's vision for line specific growth
Pitch, create, and execute experiments aimed at driving line specific growth
As a start-up celebrating creativity and development, we believe and encourage the same in our team. We seek team players with an infectious positive energy, great initiative, and a get-it-done attitude. Candidates must thrive in ambiguity and love a rapid pace. You must have a strong desire to learn and improve.
Analytical. Solid analytical skills, you're a strong believer in testing, measuring and optimizing
Experience. Bachelor's degree with 6+ years related experience with acquisition marketing for consumer goods/ website
Passionate about customers. You love learning and developing relationships with customers and prospective customers through key acquisition channels
Hands-on, "get things done" mentality. You have the ability to create strategic marketing plans for key acquisition channels, and love to "roll up your sleeves" to execute as well.
Collaborative. Ability to lead and influence cross-functional teams in a matrixed organization, as well as confidently make presentations to senior management
Detail-oriented. We move quickly, but we bring care and thoughtfulness to everything we do. We care deeply about the details.
Resourceful. You see a project from idea stage through successful completion - and whatever it takes to make it a success. Hurdles are inevitable, but you take it upon yourself to assess options and get something done. You thrive in a fast paced, small company environment
More about you: You're motivated, dynamic, strategic, creative, results-oriented, enthusiastic and entrepreneurial with excellent judgment and exceptional communication skills.
Appreciation of consumer/children's products or marketing to parents strong plus
Experience performing customer segmentation
If you’re passionate about delivering innovative, delightful, and enriching products and experiences for kids, we’d love to hear from you.
KiwiCo is committed to creating a diverse environment and is proud to be an equal opportunity employer. Individuals seeking employment at KiwiCo are considered without regard to race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, physical or mental disability, marital status, veteran or military status, or any other legally protected category.