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Marketing Manager, TV/Radio

Marketing | Mountain View, CA | Full Time

Job Description

About Us

KiwiCo is an innovative eCommerce company that sparks kids’ creativity and curiosity through offline and online materials and inspiration. We offer kids a delightful, engaging way to explore, create, and learn; and arm them with the creative confidence and tools to change the world. Our core offering is a subscription service that delivers hands-on projects to kids of all ages. We also have an online store and a content hub for families. We take great pride and ownership in the products and experiences we design and in the community of parents and kids we serve. Our office is located in Mountain View, within walking distance to the Caltrain station. Currently, we are working remotely. As guidelines permit, we will move to our plan of hybrid, remote/in-office work.

Role and Responsibilities:

We are looking for an experienced Marketing Manager to drive acquisition via TV and Radio. We’re seeking someone who is passionate about our brand, analytical, and innovative in their approach to acquire and engage customers. This role will be critical in accelerating our growth.

  • Own strategy, analysis, and optimizations for Linear TV, OTT TV, and Radio initiatives

  • Responsible for driving growth via TV and Radio campaigns in collaboration with our media agencies

  • Monitor campaigns and help optimize campaigns based on constraints, clearance, marketplace trends and data

  • Vet new media buying opportunities and pitches and assess their value

  • Analyze first and third party data, market trends, and the competitive landscape to make data-driven optimizations

  • Deliver against aggressive user acquisition targets

  • Effectively communicate channel performance and test learnings to the broader marketing team and relevant stakeholders

  • Manage agency relationships and provide direction based on performance goals

Required Qualifications

As a start-up celebrating creativity and development, we believe and encourage the same in our team. We seek team players with an infectious positive energy, great initiative, and a get-it-done attitude. Candidates must thrive in ambiguity and love a rapid pace. You must have a strong desire to learn and improve.

  • Strong analytical skills. You're a strong believer in testing, measuring and optimizing  

  • Passionate about customers. You love learning and developing relationships with customers and prospective customers through key acquisition channels

  • Hands-on, "get things done" mentality. You have the ability to create strategic marketing plans for key acquisition channels, and love to "roll up your sleeves" to execute as well.

  • Collaborative. Ability to lead and influence cross-functional teams in a matrixed organization, as well as confidently make presentations to senior management

  • Detail-oriented. We move quickly, but we bring care and thoughtfulness to everything we do. We care deeply about the details

  • Resourceful. You see a project from idea stage through successful completion - and whatever it takes to make it a success. Hurdles are inevitable, but you take it upon yourself to assess options and get something done. You thrive in a fast paced, small company environment

  • More about you: You're motivated, dynamic, strategic, creative, results-oriented, enthusiastic and entrepreneurial with excellent judgment and exceptional communication skills. 

  • Experience purchasing all types of TV inventory (OTT, local/national, broadcast/cable, remnant/upfront, etc.) 

  • Bachelor's degree with 6+ years related experience with acquisition marketing and 2+ years of DR TV marketing experience

 Bonus Qualifications

  • Experience executing brand marketing campaigns

  • Radio marketing experience

  • Direct to consumer marketing experience

  • Appreciation of consumer/children's products or marketing to parents strong plus

If you’re passionate about delivering innovative, delightful, and enriching products and experiences for kids, we’d love to hear from you. 


KiwiCo is committed to creating a diverse environment and is proud to be an equal opportunity employer.  Individuals seeking employment at KiwiCo are considered without regard to race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, physical or mental disability, marital status, veteran or military status, or any other legally protected category.