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Marketing Manager, Paid Social

Marketing | Mountain View, CA | Full Time

Job Description

About Us

KiwiCo is an innovative eCommerce company that sparks kids’ creativity and curiosity through offline and online materials and inspiration.  We offer kids a delightful, engaging way to explore, create, and learn.  We offer a subscription service that delivers curated hands-on projects to kids.  We take great pride and ownership in the products we build and in the community of parents and kids we serve.  We’re backed by leading investors and were named one of the “20 Startups to Watch” by Business Insider.  Our offices are located in Mountain View, within walking distance from the Caltrain station.

Role and Responsibilities:

We are looking for an experienced and quantitative marketer to drive acquisition from paid social marketing channels, by identifying and implementing optimization opportunities across the entire marketing funnel.  We’re seeking someone who is passionate about our brand, analytical and innovative in their approach to acquiring and engaging customers.

  • Full understanding of daily management of Paid Social - FB, Instagram, Snapchat and Pinterest. Drive new subscriber growth through campaign creation, analysis, and optimization of the full-funnel experience.

  • Efficiently manage large budgets to maximize visibility, clicks, and conversions. 

  • Own the metrics - pulling data daily and optimizing campaigns to CPA goal and overseeing creative pipeline

  • Research and keep up on industry trends. Conduct competitive intelligence scans/benchmarking and develop strategies to adapt to changing environment

  • Design and implement effective marketing experiments. Analyze and communicate results, learn from what doesn’t work and further optimize and scale what does work.


Required Qualifications

We seek team players with an infectious positive energy and a get-it-done attitude. Candidates must thrive in ambiguity, love a rapid pace and have a strong desire to learn and improve.

  • 2+ years managing paid social campaigns in-house or for an agency. Deep working knowledge in FB Ads Manager

  • You thrive in a data-centric environment, advising on Business Process Improvements (Identify inefficiencies in existing workflow and improve them), building reports and dashboards.

  • Excellent quantitative and data analysis skills. 

  • Excellent written and verbal communication skills.

  • Agility and aptitude to create strategic marketing plans and do hands-on implementation.

  • Care deeply about the quality of your work and how it impacts customers and brand.  We move quickly, but we bring care and thoughtfulness to everything we do.

  • Demonstrated ability to be resourceful in the face of obstacles, take initiative to solve problems, and practice good judgement, all in the name of seeing projects from idea stage through to successful completion.  

  • High-level proficiency in Microsoft Office, particularly Excel. 

  • BA/BS degree


Desired Qualifications

  • Experience with the analysis tools we use: Looker, A/B Tasty, Google Analytics, Mixpanel, SQL.

  • Experience with international, cross-border ecommerce.

  • Proficiency with front end development (HTML, CSS, Bootstrap), image creation and editing sufficient to enable you to create landing pages, modify existing web pages and implement A/B tests.  

  • Experience marketing children's products and marketing to parents.


KiwiCo is committed to creating a diverse environment and is proud to be an equal opportunity employer.  Individuals seeking employment at KiwiCo are considered without regard to race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, physical or mental disability, marital status, veteran or military status, or any other legally protected category.