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Director of Design

Design | Mountain View, CA | Full Time

Job Description

About Us

KiwiCo is an innovative eCommerce company that sparks kids’ creativity and curiosity through offline and online materials and inspiration. We offer kids a delightful, engaging way to explore, create, and learn. Our core offering is a subscription service. We design and deliver awesome hands-on projects to kids. We also manage an e-commerce storefront as well as the retail channel. We take great pride and ownership in the products we build and in the community of parents and kids we serve. Our offices are located in Mountain View, CA.


We are looking for an experienced, extraordinary Director of Design who is passionate about delivering a cohesive and compelling brand across visual touchpoints. You are a strategic thinker who rolls up your sleeves to get things done. You have built and nurtured loved consumer brands, cultivated high performing teams, and have championed the consistent delivery of the brand throughout organizations. You’re a tireless champion for the customer and the KiwiCo brand. You are inherently curious and creative. You look for better ways of approaching problem solving, get energized by tough problems, and like collaborating with others to get things done.

  • Own the strategy and execution of translating the KiwiCo brand to our physical consumer touchpoints - magazine & books, instruction guides, packaging, and materials in each crate.

  • Create beautiful visual solutions that meet business and user needs by representing the brand via typography, color, illustration and other factors

  • Build an exceptional creative team to deliver creative needs. Establish direction and coordinate others’ creative work to ensure consistency and alignment. Manage design team members ranging from graphic design (layout), illustration, and component art.

  • Develop processes and systems that scale.  Actively seek areas of continuous improvement.

  • Work in a highly iterative and collaborative way, directly alongside editorial, product design, and sourcing.

Required Qualifications

As a start-up celebrating creativity and development, we believe and encourage the same in our team. We seek team players with an infectious positive energy, great initiative, and a get-it-done attitude. Candidates must thrive in ambiguity and love a rapid pace. You must have a strong desire to learn and improve. Excellent organizational, communications, and multi-tasking skills are musts. Required skills and qualifications include:

  • 10+ years of graphic design, editorial / magazines, consumer product experience with progressive responsibilities. Has worked extensively within a production environment, meeting deadlines & incorporating feedback. Experience in children’s product preferred

  • Able to create and establish loved consumer brands and associated new design language and guidelines from scratch and set design standard in addition to scaling an existing set of standards

  • Strong experience with the entire design process for physical product, print, and periodicals. Deep understanding of design conventions for print.

  • Astute storyteller via copy, design, illustration, and photography. Innovative thinking and creative problem solving skills

  • Proven record of innovation. Ability to think creatively and critically - understand how to balance business objectives with user needs. Think outside of the box, yet put yourself in customers’ shoes

  • Broad operating range. Thinks strategically and has a love of detail and design finesse. An enthusiasm for directing others and rolling up your sleeves and delivering design work. A balanced understanding of strategy, usability, interaction and visual design

  • Achievement in building, mentoring, and leading a high-performing team of creatives. Able to give direction and feedback to achieve desired outcomes and a consistent brand.

  • Design leadership across the entire product lifecycle and multiple product launches. Able to prioritize and manage workload and meet project timelines and deliverable dates

  • High level of taste and aesthetic sense. A critical eye and an obsessive attention to detail

  • Exceptional communication skills; clearly explains design decisions to business partners, product designers, and editorial

  • Experience in an entrepreneurial startup environment

  • Experience with children’s products, magazines, books, and curriculum development a bonus

If you’re passionate about delivering innovative, delightful, and enriching products and experiences for kids, we’d love to hear from you. Please apply by submitting a resume and cover letter telling us why you're interested in KiwiCo and what you think you'd bring to this specific position and our team.