Digital Marketing Associate Manager
Marketing | Mountain View, CA | Full Time
KiwiCo is an innovative eCommerce company that sparks kids’ creativity and curiosity through offline and online materials and inspiration. We offer kids a delightful, engaging way to explore, create, and learn. Our core offering is a subscription service that delivers curated hands-on projects to kids. We take great pride and ownership in the products we build and in the community of parents and kids we serve. We’re backed by leading investors and were named one of the "20 Startups to Watch" by Business Insider. Our office is located in Mountain View, CA.
Role & Responsibilities:
We are looking for an analytical and curious individual with a passion for marketing and learning to help us drive acquisition from paid marketing channels. We’re seeking someone who is passionate about our brand, analytical and excited to learn how to acquire and engage customers.
Contribute to driving new subscriber growth across key acquisition channels through campaign creation, analysis and optimization of the full-funnel experience. Channels may include, but are not limited to: email, Facebook Ads, affiliate networks, content networks, direct response TV, direct mail, in-store retail, marketplaces.
Use our existing data to conduct analysis and identify opportunities for growth.
Design and implement effective marketing experiments. Analyze and communicate results to the marketing team and management. Use findings to optimize existing ads, scale what works, and develop future tests.
We seek team players with an infectious positive energy and a get-it-done attitude. Candidates must thrive in ambiguity, love a fast paced environment, and have a strong desire to learn..
1-2 years of relevant analytical experience (internships count)
Passion for marketing to consumers
Excellent data analysis skills and a strong understanding of Excel
Excellent written and verbal communication skills
Strong problem solving skills
BA/BS degree (prefer degree in a technical or scientific field, e.g. Computer Science, Math, Accounting)
Experience with the analysis tools we use: Looker, Optimizely, Google Analytics, Mixpanel, SQL.
Experience with international, cross-border ecommerce.
Proficiency with front end development (HTML, CSS, Bootstrap), image creation and editing sufficient to enable you to create landing pages, modify existing web pages and implement Optimizely experiments.
Experience marketing children's products and marketing to parents.
Please apply on our jobs page: https://careers.jobscore.com/careers/kiwicrate/jobs/digital-marketing-associate-manager-bkfkz0miyr55RZdG1ZS6tF