Affiliate Marketing Manager
Marketing | Mountain View, CA | Full Time
KiwiCo is an innovative eCommerce company that sparks kids’ creativity and curiosity through offline and online materials and inspiration. We offer kids a delightful, engaging way to explore, create, and learn. We offer a subscription service that delivers curated hands-on projects to kids. We take great pride and ownership in the products we build and in the community of parents and kids we serve. We’re backed by leading investors and were named one of the “20 Startups to Watch” by Business Insider. Our offices are located in Mountain View, within walking distance from the Caltrain station.
Role and Responsibilities:
We are looking for an experienced and quantitative marketer to drive acquisition from paid marketing channels, by identifying and implementing optimization opportunities across the entire marketing funnel. We’re seeking someone who is passionate about our brand, analytical and innovative in their approach to acquiring and engaging customers.
Drive new subscriber growth across Affiliate, Radio, and Podcast via traditional as well as programmatic buy
Coordinate with internal teams to align with organizational goals and objectives. Accelerate growth, reach and exceed the business goal
Manage and support external agencies by gathering requirements and vetting requests through internal teams for on-time completion. Oversight all strategic tactics
Monitor, analyze and identify areas of improvement to accelerate channel growth in both US and International markets.
We seek team players with infectious positive energy and a get-it-done attitude. Candidates must thrive in ambiguity, love a rapid pace and have a strong desire to learn and improve.
Familiar or prior experience with Affiliate, Radio and Podcast marketing. Experience with programmatic buy on digital marketing channels a big plus. Strong partner management skills.
You thrive in a data-centric environment, advising on Business Process Improvements (Identify inefficiencies in existing workflow and improve them), building reports and dashboards.
Excellent quantitative and data analysis skills.
Excellent written and verbal communication skills.
Agility and aptitude to create strategic marketing plans and do the hands-on implementation.
Care deeply about the quality of your work and how it impacts customers and brands. We move quickly, but we bring care and thoughtfulness to everything we do.
Demonstrated ability to be resourceful in the face of obstacles, take initiative to solve problems, and practice good judgment, all in the name of seeing projects from the idea stage through to successful completion.
High-level proficiency in Microsoft Office, particularly Excel.
Experience with the analysis tools we use: Looker, A/B Tasty, Google Analytics, Mixpanel, SQL.
Experience with international, cross-border e-commerce.
Proficiency with front end development (HTML, CSS, Bootstrap), image creation and editing sufficient to enable you to create landing pages, modify existing web pages and implement A/B tests.
Experience marketing children's products and marketing to parents.
KiwiCo is committed to creating a diverse environment and is proud to be an equal opportunity employer. Individuals seeking employment at KiwiCo are considered without regard to race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, physical or mental disability, marital status, veteran or military status, or any other legally protected category.